Building a pest control website that brings in leads is a challenge. After all, you’re an expert in pest control, not web design. And you’d rather spend your valuable time on the job instead of online.
Maybe you’re starting to build a website, but you aren’t sure what a good site should look like or how to make it work for you.
Or you might already have a website that’s attracting visitors, but that traffic isn’t converting into phone calls or emails.
To turn visitors into clients, pest control websites should achieve three goals.
- Help potential clients find you online.
- Show visitors what you do and why they should trust you.
- Make it easy for new and existing clients to access your services.
To help you turn clicks into calls, we created this guide with examples of successful pest control company websites and tips for how to get started building your own pest control website. (Fun fact: all of our examples are Jobber customers!)
Effective pest control websites have these things in common:
Get more leads with online booking
Online booking software helps your website visitors request a visit, fast. With just two clicks, you can turn a booking into an estimate or a job. It’s that easy.Tell Me More
The key elements of a great pest control website with 10 real examples
1. User-Friendly Design
A user-friendly design makes it easy for visitors to access, use, and navigate your pest control site. This includes a simple menu, pages that flow naturally from one idea to the next, and clear calls to action.
Content-wise, it should also answer three questions:
- Who are you?
- What do you do?
- How can visitors contact you?
Elite Home Pest Services put a lot of thought into their website design for pest control. The menu is simple, and the clean design fits any screen size. On the home page, there are three columns of text that answer all three of the questions above.
Pro Tip: Not sure if your site is responsive? Try resizing your browser window on your desktop. If the elements of your site rearrange themselves to fit, it’s responsive. If not, your site has room to improve!
2. Authoritative Content
If it seems like you know a lot about a particular subject, search engines will display your site higher up the search list for that term.
This helps people find your website, see that you’re a subject matter expert, and trust your business more as a result.
READ MORE: Find out how your pest control business can become even more successful
Eco-Choice Pest Control has a detailed DIY section full of tips for visitors who want to handle their pest problem on their own. The sections are written in simple language, with bullet points to break up the content.
For an extra SEO bonus, all the headers are common search terms: “how to get rid of” each pest type.
By strategically sharing information, you’re setting yourself up as an authority in your field. So when the visitor runs into a pest problem, you’re their first call.
This approach also works for Eco-Choice because they sell a line of pest control products to help with those DIY projects.
Pro Tip: You can share content like this on individual pages, or even as a series of articles. If you take a look at your website analytics, you can see which topics your visitors are most interested in learning about. This can guide you as you create more content in the future.
This pest control business cut their software bill in half
Find out how they did the impossible.Learn More
3. Consistent Branding
Your brand tells potential clients what to expect from you as a business, and it makes your pest control services recognizable and trustworthy.
On your website, your brand is usually shown through a visible logo, the colors you choose, and the way you speak.
The EcoLife website shows off their well-designed logo and carries their colors throughout. They even use a bold red for button text, links, calls to action, and anything else they want visitors to notice or click on.
Most website templates allow you to customize them to fit your brand, so take advantage of that.
Pro Tip: Depending on what your schedule and budget look like, you might find it’s a good use of your resources to bring in a professional to help with your website design.
4. Services List
Website visitors want to know what pest control services you can provide. If you specialize in rodents and they have a mouse problem, they need to know right away that you can solve it.
The ZAP Pest Control site focuses on their services. On their home page, each pest they deal with is represented by an image tile. Clicking a tile opens a sub-page with more information about that type of pest.
This is a more visual way to show visitors what services you offer, instead of just a bullet-pointed list. It also shows you what pests your visitors are dealing with most often.
That data can help you decide which services you should be marketing to potential clients.
Pro Tip: Having separate pages for each service is also great for your SEO. It tells search engines that you have some knowledge of these different topics, and it ranks you accordingly in search results.
Interested in learning more about SEO for your business? Start with this guide.
5. Online Booking Form
A contact form lets visitors contact you and find out more about how you can solve their pest problem. A booking section can be useful for visitors because it allows them to choose when they’d like to receive service.
Bye Bye Mosquito Guy offers a form that visitors can fill out to request a quote. By entering the appropriate information and putting a timeline on their needs, visitors make it easier for Bye Bye Mosquito Guy to give them a more accurate quote.
The online booking form turns visitors into future clients, so it’s important to ask for the right information up front.
At the same time, you shouldn’t require so much detail that the visitor gets impatient. Just make sure everything you’re asking for has a purpose.
Pro Tip: You can use online booking software to help future clients schedule a visit through your website. When a client sends in a work request, it appears in Jobber for you to review. You can then convert it into an estimate or a job. Done and done!
Turn those clicks into calls
Online booking software makes it easy for your website visitors to request a visit, and it’s even easier to turn their request into an estimate or a job.Find Out More
6. About Page
When a visitor is learning more about a business, one of their first stops is your website’s About page. This helps them get to know you and understand who you are as a business.
Eco Friends Pest Control has a detailed About section. Each team member has a photo and a bio with their qualifications and their approach to pest control.
They also tell the story behind the red dragonfly in their logo, which has a deeper meaning for their business and their industry.
When you’re writing your About page, try to answer these questions.
- Who are you as a business?
- Why did you get into pest control?
- What beliefs drive you?
- What sets you apart from every other pest control company out there?
You can introduce yourself as a person, but make sure you circle back to the business so visitors know how you can help them.
Pro Tip: Use original photos and even videos, if you have them. Your future clients like to see who they’ll be working with, and a photo helps them recognize you when you get to their property. Try to take a photo with a neutral background, and wear a clean shirt with your logo on it.
7. Visible Contact Info
Having your contact details front and centre prompts visitors to get in touch with you. If there’s more than one way to connect, even better.
On the All Pest Services website, their contact information is in the header at the very top of every page.
Visitors can click the big red button to fill out the contact form, or they can contact the company by phone or by email. They’ve also included social media icons linking to their Facebook and Twitter pages.
These are all effective ways to encourage visitors to contact you. Consider how your current clients like to connect, then prioritize and share your contact details accordingly.
Pro Tip: Make sure you’re active on the social media platforms you list on your website. You should also be getting push notifications for the various inboxes so you never miss a message.
8. Geographic Service Areas
Have you ever gotten excited about a message from a potential client, only to realize they’re way outside of your service area?
That’s why it’s so important to describe the geographic area where you work up front.
Parker Eco Pest Control has both a list of locations and a custom-designed map graphic in their brand colors. The list is organized alphabetically so visitors can quickly find their community.
Some businesses go with either a map or a list, but using both makes the information easier to process.
Pro Tip: Instead of using a map screenshot, talk to a local graphic designer about a custom service area map. This pulls out any unnecessary data and only keeps areas that are relevant to your business. If you have locations in more than one city, think about adding an interactive Google Map with a pin for each location. You can easily do this in many DIY website builders.
9. Competitive Difference
From pest types to products to methods, there are a ton of ways to run a pest control business. Your competitive difference is what sets you apart from everyone else.
When you tell potential clients exactly what that difference is and why it matters, they’re more likely to choose you.
Buggin Out Pest Control places their competitive difference on their home page, front and center. Right away, you can see what sets them apart. These points of difference are broken out into their own sections with a quick explanation and simple icons to go with them.
If you aren’t sure what your competitive difference or unique selling proposition (USP) is, look at your client feedback.
There’s a good chance your clients already told you what they like about your business. It’s just a matter of telling everyone else, too.
Pro Tip: If your business has certain practices or services that competitors don’t, you can highlight that difference even more clearly with a comparison chart. You and your competitors each get a column, and you can check off all of the items you offer. It makes it that much more obvious that you’re the only one who does it all!
READ MORE: Show off your unique selling proposition in your pest control ads
10. Reviews and Testimonials
People trust what others say about a business.
Get ‘Em Out has an entire page dedicated to five-star testimonials. Visitors can check out their Google reviews (and their 4.9-star rating!) or write a review of their own.
The page also lists several recent awards, which tells visitors they can expect award-winning service.
READ MORE: Follow these steps to get more reviews for your pest control business
Some businesses find it effective to share at least one testimonial on every page of the website. Common places include the footer or a content callout box.
That way, no matter what page a visitor is viewing, they can see a positive review that might help sway their opinion of you.
Pro Tip: If you have plenty of happy clients, film a series of video testimonials and share them on your website. You don’t need fancy equipment, either. Just shoot the video on your own and use a free editing app to get your video just the way you want.
Make your pest control website work for you
Whether you’re just starting out or you have years of experience under your belt, you can create the best pest control site, bring in clients, and help your business grow.
And when you add pest control software to the mix, you can send estimates, schedule jobs, and invoice clients in no time.
Streamline your estimating, scheduling, and invoicing
Turn your leads into paying clients with our pest control business management software.Get Started