Pest Control Ads: 18 Real Examples and Advertising Tips

Knowing how to create great ads is key to growing your pest control business.

Successful ads need more than just an attractive design. So how do you make customers stop and look—and trust you enough to book your services?

We’ll show you real examples of pest control ads from social media, Google, and print advertising campaigns to inspire you. Then, we’ll walk you through the steps to creating ads that bring customers.

Environet ends the caption by suggesting that customers book a termite treatment with them. Then, the company makes it easy to contact them with a ‘Send message’ button that lets customers chat with them on Facebook.

• Boosted posts

If you’ve already made Facebook posts that promote your services, you can pay to have Facebook show them to audiences outside of your follower list.

Park Pest Control calls out to homeowners with mouse infestations with this simple post they’ve turned into an ad. It tells customers what services they offer and provides a ‘Learn More’ button for customers who want more details before booking.

How much does advertising on Facebook cost? You can start with a small budget (as little as $5–$10 per day) and see how effective the ad is at attracting pest control leads before investing more.

Getting these types of ads in front of Instagram users in your area raises awareness about your company.

Then, experiment with different video content. Reels that educate homeowners about their pests, or how pests are killed, can be useful and build more trust with your audience than an ad that just promotes your brand.

In this Instagram Reel, Dan the Bug Man films himself demonstrating cockroaches he killed with an insect growth regulator.

• Instagram Image ads

Image ads on Instagram come in two forms: single-image and carousel ads.

Single image ads work when you want to promote any of your pest control services and encourage customers to complete an action, like visit your website or call a number.

You can even use them to inform customers about the dangers of leaving pests alone, like EcoShield Pest Solutions does with this single-image ad and its educational caption:

Or, you could use carousel ads if you want to show multiple images. These are great for before-and-after images of pest treatments, or if you want to show more than one type of treatment that you do.

Advanced Wildlife and Pest Control uses a carousel ad to inform customers about common pests and how to handle them:

There’s a variety of ads that help you attract potential customers searching for pest control services on Google. Some of them appear on Google searches, and others can show up on the websites your potential customers visit.

Here’s how to create successful ads for the most common Google ad formats:

Google’s Local Services Ads are great for small pest control businesses for two main reasons:. You’ll get more exposure in your region than with other ad types, and you’re only charged when the person searching becomes a lead.

To set up a Local Services Ad that attracts new customers:

• Include as many details about your business as possible (e.g., number of years in business, whether you offer free estimates, your service hours)
• List all the services you offer on your Google Business Profile
• Let leads message you directly from the ad
• Pass the Google’s screening and verification process so you can get the Google Guarantee badge (which shows you’re trusted by Google)
• Set your bid mode to "Maximize Leads", which lets Google set your bid to get the most leads for your budget

To keep your ad running and improve its chances of ranking at the top, stay updated on how Google ranks Local Services Ads.

Pro Tip: Connect your Local Services Ads with Jobber. This way, new booking requests from Google get automatically saved in the same pest control business software you use to dispatch technicians and track chemical usage.

Here is an example of an effective ad that Jarrod Warkentin, owner of Spartan Pest Control used to attract wasp nest removal customers:

Just like Jarrod’s ad, your Google Search ads need to include:

• A headline that includes the keyword a customer is using to search for your services.
• Your main headline should include the pest and service offered. 
• Descriptions that share the unique value of your pest control services. Include your city name, mention that you have quick response times, and even include pricing if you want.
• A call to action that encourages users to click on your ad and book a service.
• A URL for a page on your pest control website where they can learn more or book your services

Google walks you through how to create a Search campaign and make the most of your ad budget.

Your Display ad should include your company name, logo, message, relevant imagery, and a concise call to action like “learn more” or “schedule an appointment.”

Pro Tip: Get help from Google Ads for suggestions on the best ad formats based on your goals and budget.

Here’s what this flyer from Auzzie Pest Control does well:

• Uses an attention-grabbing image
• Puts the flyer discount in big bold writing
• Includes more than one contact method (phone number and website)
• Sticks with two main colors that make important details pop
• Lists some of the pests they handle

This flyer from Wells Thur-O Pest Control is much simpler: it relies on an illustration to get customers thinking about bed bug infestations.

No matter what approach you choose, your pest control flyer should include:

• Your pest control company name
• The pest removal service(s) you want to promote
• Details on your service discount or limited-time offer (if you have one)
• How customers can get in touch (phone number and website URL)

If you’re sending flyers to a smaller number of people, like your 15 closest neighbors, consider personalizing every flyer with the neighbor’s name, pricing, and clear booking instructions.

READ MORE: How to make pest control contracts and sell service agreements

This ad from American Pest Professionals uses the idea that bugs are “tenants” to catch people’s attention.

By putting a target on top of this bed bug photo, Accurate Pest Control Services tells customers that they’ll take care of the problem in a simple and creative way.

Have a big pest control advertising budget? Look at this billboard example from Preferred Pest Control:

One short sentence, paired with a couple of real-looking spiders, inspires fear—and motivates people to call the company for help.

This funny pest control ad from Seva Facility Services turns a real problem (cockroach infestations) into a joke. Ads like these get attention and stick in people’s minds—which makes your company more likely to stick out.

Pro Tip: If you’re ready to make funny illustrated ads like this one, hire a freelance designer on a service like Fiverr or Upwork.

This ad, designed by a professional designer, doesn’t just use a funny illustration of a roach losing at hide-and-seek. It also promises the company can “get pests out in 30 minutes or less”—a great service guarantee.

Paid advertising is just one of many marketing channels that can help you attract new customers and grow your business.

If you want to do more marketing beyond pest control ads but don’t know where to start, check out our guide to pest control marketing strategies.