As a window cleaning business, you have a ton of different options when it comes to bringing in new clients.
From promotions and referrals to branding and social media, you can tailor your plan to target your ideal customers and build profitable relationships. If you’re looking for an easy place to start, window cleaning flyers are it.
Flyers can help you build brand awareness, get new clients, and promote deals. Best of all, they’re one of the easiest marketing tactics to master. And we’ll show you how.
There are three main types of window cleaning flyers you can use to build your brand, get new clients, and tell potential customers about promotions: postcards, tearaways, and door hangers.
Window cleaning postcards
You’ve probably received a marketing postcard in your mailbox before. Many home service businesses use them to build brand awareness by targeting specific communities.
You can use window cleaning postcards to:
- Target large groups of customers, like streets, subdivisions, or neighborhoods
- Create brand awareness by using your logo and brand colors
- Highlight promotions and special offers or discounts
Effective window cleaning postcards should include:
- A company logo and brand colors
- Contact information, including your website, phone number and email
- A brief description of your services
Let’s take a look at a great example of a window cleaning postcard from Revive Washing:
The front of their postcard features a tagline, logo, and image. It’s clean, professional, and has a great photo.
The back of the postcard is loaded with eye-grabbing features:
- a customizable message
- free price estimate
- a call to action (“book your free quote online”)
- real photos
- client testimonials
- contact information
- social media platforms
All of these things come together to showcase Revive as a trustworthy and legitimate brand. That’s exactly what a high-quality and well-designed postcard can do for you.
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How much do window cleaning postcards cost?
Since window cleaning postcards need to be professionally designed, printed, and distributed, they are one of the more expensive options when it comes to window cleaning flyers. How much it costs depends on how you approach design, where they are printed, and how you distribute them.
Mailchimp, one of the most recognized postcard marketing services, will mail your postcard for as little as $0.75c per card within the U.S. And you can sync your client list directly with Mailchimp to avoid errors or double-entry.
Window cleaning door hangers
Door hangers hang on residential doorknobs. They’re harder to ignore than postcards and they’re often used to target smaller areas, like a specific street or your clients’ immediate neighbors.
You can use window cleaning door hangers to:
- Target specific homes
- Build brand awareness
- Promote group rates and special offers
Because you can target very small areas, door hangers can be ideal for encouraging group rates and discounts between neighbors and in specific communities.
The best window cleaning door hangers include:
- Your business name, logo, and colors
- A list of services
- A call to action
- Contact information, such as your website, email address, and phone number
Here are two window cleaning door hanger examples from Bright And Fresh Cleaners LLC:
There are a number of things that make this window cleaning flyer stand out:
- It offers a 25% discount
- It highlights that you can get a free quote
- It mentions liability insurance
- It includes contact information
- The logo, colors, and images are clean, sharp, and colorful
This one also includes a small paragraph about the company, which can be an effective way to create a personal connection between a potential customer and your business.
How much do window cleaning door hangers cost?
Similar to postcards, the design, production, and distribution of window cleaning door hangers can be costly, but you’ll save on postage. You can cut costs by printing small batches at a time and targeting specific streets or even just the homes near those of existing clients.
Window cleaning tearaway flyers
Tearaway flyers are much cheaper, easier to make, and can help you cast a wider net than postcards and door hangers.
Window cleaning tearaway flyers only need to include basic information, such as:
- Your business name and logo
- Your services
- Your contact information
Unlike postcards and door hangers, most tearaway flyers don’t need a lot of color or an image.
Window cleaning tearaway flyers are perfect for those looking to target a more general customer-base. For example, you can leave tearaways at community centers, churches, grocery stores, and on public bulletin boards. Some local businesses may let you put a flyer up in their window or store as well, just make sure you ask for permission first.
Tearaway flyers won’t be as useful in building brand awareness, promoting special offers, or targeting specific customers. But they can be used to:
- Cast a wide net to a large group of customers
- Save on design, printing, and distribution costs
- Start getting the word out about your services
Here’s an example of a basic but effective window cleaning tearaway flyer, created using Jobber’s free tearaway template:
Even though it’s simple, this window cleaning flyer includes all the information a potential customer would need to know, such as a business name, services, and details about how to complete an online booking for a free quote. It’s short, sweet, and to the point.
And just because this example is straightforward doesn’t mean that you can’t add a logo and brand colors or throw in a tagline. Tearaways can be as basic or as fancy as you like. Since they’re low-cost, you can experiment with different designs, promotions, and wordings to see which you get the most traction from.
Pro Tip: Use window cleaning software to keep track of where customers are coming from so that you can see which of your marketing efforts are the most successful.
How much do window cleaning tearaway flyers cost?
Out of the three types of window cleaning flyers you can use, tearaways are generally the cheapest. You can create one using Jobber’s free tearaway template, meaning you save a lot on design. As an added bonus, a single tearaway can be used by up to ten customers.
And, once it’s done, you can print it at home. This makes tearaway flyers virtually free, aside from your own paper and ink costs.
Winning with window cleaning flyers
Window cleaning flyers can help to grow your client roster and bring in new business.
Try to match the type of flyer you use to your business to keep costs manageable. For example, if you’re a new window cleaner and you’re just starting out, you may not have a logo or branding yet. In that case, a tearaway may be the best option. But if you have an established window cleaning company and you want to build brand awareness, give door hangers or postcards a try.
Experiment with new designs, messaging, and distribution strategies to learn what works best for you. Then, grow your window cleaning flyer strategy from there. Once you get a call from a potential client who found you through your flyer, you’ll know it was a success!