Choosing the right types of cleaning services is a huge part of building a successful cleaning business. And the good news is, there’s more opportunity than ever to be successful in this field.
Homeowners are spending more time at home, and want respite from everyday cleaning. And commercial businesses require more frequent cleaning to maintain a safe environment for customers and employees.
To help you take advantage of the opportunities in cleaning, we’ve curated a list of the top 20 cleaning services, plus how to bundle them into profitable packages.
The Top 20 Types of Cleaning Services
Most different types of cleaning services can be classified as either residential or commercial cleaning.
Residential cleaning services are services you provide to homeowners or residents, e.g., home cleaning.
Commercial cleaning, however, involves offering cleaning services to businesses, e.g., office cleaning.
This list includes both residential and commercial cleaning services. We’ll also talk about offering them as standalone services or creating service packages further on.
Residential And Commercial Cleaning Services You Can Offer
- Basic House Cleaning: A service that involves general house cleaning jobs. You’ll attend to areas like the kitchen, lounge, bathroom, and bedroom. Tasks include mopping, vacuuming, dusting, polishing, sweeping. For more examples of general home cleaning tasks, visit Out of Sight Residential Cleaning’s services page.
- Deep Cleaning/Spring Cleaning: This is a more comprehensive clean than a basic clean. It will include hand washing cabinets, vacuuming upholstery, polishing wood, cleaning the oven, ceiling fan blades and more. Recommend a deep clean to a client who has never had their home professionally cleaned in a while. For a complete list of deep cleaning tasks, see My Amazing Maid’s cleaning services page.
- Laundry Services: A superb add on to offer homeowners where you wash, dry, and fold clothes while cleaning their house.
- Green Cleaning: Green cleaning involves following eco-friendly cleaning practices such as using products that are non-toxic, biodegradable, and safe for you and the environment. This is a service on its own, but also a way to differentiate yourself from the competition.
- Sanitization Services: The sanitizing of homes and office spaces is currently in high demand. Squeaky Clean House is one example of a cleaning business offering this type of service, tailored specifically to the COVID-19 pandemic.
- Ceiling and Wall Cleaning: Ceiling and wall cleaning may be part of a general house cleaning or office cleaning service provided by some businesses, but it’s also a specialty service. With this service, you remove dirt, oil, and other grime on walls and ceilings for cleanliness, better lighting, and health reasons.
- Blind Cleaning: Blinds in homes, whether aluminum or PVC Venetian blinds or wooden blinds, attract dust, so there is a real need for this specialty cleaning service. Just make sure you use the right equipment and become comfortable taking down and rehanging them.
- Curtain Cleaning: Curtain cleaning services can include both on and off-site cleaning methods. The on-site process involves dry cleaning. It is generally recommended because it’s more convenient for the client (curtains aren’t taken down and rehung), gentler on the fabric, and provides a superior clean.
- Carpet Cleaning: Typical carpet cleaning services include steam cleaning, carpet repairs, and stain and odor removal. Get our tips on starting a carpet cleaning business here.
- Upholstery Cleaning: Another specialty service that involves cleaning fabric on furniture (sofas and armchairs). The material is typically pre-treated and then rinsed with water.
- Chimney Sweeping: Chimney sweep services include remodels, inspections, fireplace cleaning, chimney relining, repairs, and yes — you guessed it — chimney sweeping to prevent soot build-up which is a fire hazard. Find out how to start and scale a chimney cleaning business here.
- Office Cleaning: This commercial cleaning service typically involves cleaning work areas, common areas, cubicles, restrooms, kitchens, and reception areas. Tasks will include mopping, dusting, polishing, sanitizing, and waste removal. For more examples of cleaning tasks, visit the Maid Sailors Office Cleaning page.
- Disaster Cleaning and Restoration: Technically, many cleaning businesses can offer this service, including carpet cleaners and chimney sweeps. But it does require specialized expertise in smoke, water and fire damage, and even mold remediation.
- Window Cleaning: Your core business is cleaning interior and exterior windows for clients. Some business owners, like Dave Moerman of Revive Washing, include extra add-on cleaning services like gutter cleaning, screen repairs, and pressure washing (discussed later) for additional revenue during slower periods. Window cleaning businesses can specialize in residential, commercial, or both.
- Pressure Washing: Here you use a jet washer to deliver a powerful water stream to remove dirt and clean surfaces. Pressure washing businesses often perform on specific jobs such as paint removal, restoration, maintenance. They can also offer add-on services, such as window, gutter, roof cleaning.
- Restroom Cleaning: Cleaning restrooms may be part of office and home cleaning, but it’s also a high demand standalone commercial service. Stadiums, schools, one-off events, and open public spaces can all benefit from this service.
- Janitorial Services: These services generally cover the ongoing maintenance and cleaning of schools, businesses, and large office spaces. If you’re providing this service, you’ll have to concentrate on building a team of professional, efficient janitors. Typical duties include mopping, sweeping, and taking out the trash and general building maintenance like changing light bulbs and fixing broken doors.
- School Cleaning: Cleaning services offered to private and public schools, including cleaning floors, classrooms, desks, tables, and bathrooms.
- Medical Cleaning: Cleaning services provided to clinics and hospitals. Because these facilities have high standards when it comes to cleanliness, medical cleaning is highly specialized. You need to use the right cleaning supplies and equipment, and abide by the demanding cleaning practices. An example of a company that offers medical cleaning is CleanService.
- Sports Cleaning: Cleaning services offered to sports facilities such as gyms. Because these areas are a breeding ground for bacteria and the spreading of germs, they’re an ideal market for cleaning services. Common cleaning tasks include cleaning and sanitizing all equipment, surfaces, and floors.
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How to Increase Profits on Cleaning Services Offered
You can offer all the above cleaning services as a standalone service. That means customers can call you on an as-needed basis for one service at a time.
However, if you want to increase your profit margins, you’ll want to bundle cleaning services together or offer different service level packages for your clients to choose from. Here’s how:
1. Service Bundling
This is where you combine multiple services into a single package and charge one price that is often more affordable than customers purchasing each service separately.
Here’s how service bundling is good for customers and for your business:
“Our house washing package is our most requested and most profitable service. This is a full soft wash of siding, windows, and gutters. Homeowners like this package because it takes care of all services with one detailed visit. And from a profitability perspective, it’s much better. For our crew to be profitable, we have to do a certain amount of revenue per day. Small jobs are okay to slot in, but we like to have a good-size house wash for each crew for each day.” —Dave Moerman, Revive Washing
2. Service tiers
Here you provide different levels of service or packages alongside each other.
Many businesses typically offer three different packages, with each offering incrementally more value than the next.
For example, a window cleaning package may include an entry-level package for $120 (outside window clean), a standard or popular package for $150 (inside and outside clean) and a premium package for $189 (outside, inside, tracks, sills, and even curtain rails).
The key here is to pay careful attention to your pricing strategy. You want your price increments to actually reflect changes in value and stop clients from choosing the cheapest package.
For example, suppose you price it in a way where your popular package seems only marginally more expensive than the starter package but offers way more value. In that case, odds are your clients will go for that over the starter package, and you will make more money.
Choosing Your Cleaning Services and Beyond
There are many different cleaning services to choose from, whether you’re starting your first business or looking to expand into new niches.
Regardless of which service (s) you choose, start thinking about how to package them to boost profits.
And remember: how much you charge is crucial — and often the difference between paying the bills and being highly profitable.
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