How this Pool Service Business Grew 9x in Less than 5 years
How did this business owner become one of the largest single location pool service providers in America? He shares his secrets here.Visit Website ››
15 Years Old
After graduating from Texas A&M University, Hal Denbar was set on starting his own pool service business. His insatiable entrepreneurial spirit and incredible grasp of customer service backed him up. But it also helped that there were more pools built in central Texas in 2006 than the entire state of California. So, naturally, he pounced on this growing market and opened up Patriot Pool and Spa in 2006.
Since starting his business, Hal has worked tirelessly to grow his team from one to 35.
Today, Hal’s on track to being the largest single location pool service provider in America.
Hal added Jobber to his business toolkit 5 years ago and hasn’t looked back since. Thanks to Jobber, Patriot Pool and Spa has:
- Grown from 4 to 35 people in less than five years (and will hit 50 employees in a year).
- Saved one to two hours a day minimum in the back office. Multiply that by five days a week, and 365 days a year. That’s a lot of time, and time is money.
- Reduced communication noise from ten points of contact down to one, which means less confusion, and more precision.
“Immediately it was clear that Jobber was going to be a good fit. It hit so many levels. I couldn’t imagine starting the repair side of my business without it.”
Ten years ago, Hal ran his business using pen and paper to keep everything moving. But by the end of 2013 he felt that he wasn’t making enough headway in his business plan.
“I started thinking about how can I do it faster, better, and stronger if my business was going to develop the way I wanted it to.”
By 2014, Hal made two transformative decisions that changed his business forever. He hired two highly experienced technicians, and he chose to use software to help him manage his business.
“2014 was the modern era of Patriot. I knew that one of my techs was going to be doing more repair tech one-offs. I also started pulling out of working in the field. I didn’t want to do things on paper anymore. That was when I instituted Jobber.”
Jobber was part of the reason why we were able to grow from three to 35 in less than five years. Without it, our growth wouldn’t have been entirely possible, or as easy as it has been. It’s been a missing puzzle piece that allowed our growth to happen.
From 2014 to present, Hal’s grown his team to 35 employees. Half of his business is dedicated to pool service and maintenance, while the other portion is dedicated to pool repair.
Recently, Hal was doing some filing cabinet cleaning when he discovered all his old paper invoices. “I found the old paper invoices for repairs and showed my team…I said, ‘check this out: can you believe this is who we used to be!?’”
“Jobber was part of the reason why we were able to grow from three to 35 in less than five years. Without it, our growth wouldn’t have been entirely possible, or as easy as it has been. It’s been a missing puzzle piece that allowed our growth to happen.”
Adopting Software that Drives Growth
Customer service is incredibly important to Hal. “Patriot Pool and Spa is a customer service company that happens to clean pools,” he explains. Using a CRM (Customer Relationship Management) Software has been one of their biggest drivers for success, according to Hal.
His back-end management and team in the field use Jobber’s CRM to keep notes, detailed notes, and client information centralized and accessible for everyone.
Hal explains, “if you have ten people with ten communication lines then that’s so much one-on-one communication. A CRM makes it simpler: one person sends something to Jobber, and everyone knows about it.”
“Having the amount of customer info we have available because of Jobber shows me how many balls we could have dropped over the past five years,” Hal explains.
His team could have forgotten about small details like locking the back gate, minding the dog, moving the lawn furniture, or recording repair parts for specific client properties. “It’s so important for any company with any volume of customers to have that information on file.”
Having the amount of customer info we have available because of Jobber shows me how many balls we could have dropped over the past five years.
Finding a Groove: Jobber for Pool Repair
To this day, Hal still loves using Jobber’s CRM for company-wide information sharing. However, his team has found tons of value in other features–especially for the repair side of Patriot Pool and Spa.
“Jobber let us store so much information in the CRM. But then there are “on my way” texts and invoicing out in the field. It hits so many levels. I couldn’t imagine starting the repair side of business without it.”
Hal explains that performing skilled work with detailed documentation, quoting pool service work, and invoicing has been very beneficial for the repair technicians.
“Our technicians live and die by Jobber’s schedule. It’s made everything more efficient. Jobber saved us an hour to two a day minimum, over 5 times a week, that adds up to a lot of money.”
Nathan White, Hal’s Repair Manager runs his day-to-day on Jobber. He’s found unique ways to use Jobber–from using photos to help his clients troubleshoot problems, to routing his team based on experience.
“Techs on site take pictures, take notes, and put them in jobs. So, if a customer calls in and asks me a question, I can actually pull up a job, see a picture of it, understand exactly what they are talking about, and easily give them directions. I’ll say, ‘pull that yellow lever,’ and they’ll be like, ‘where are you?!’ I’m actually looking at it from the office, and we can get it fixed,” Nate explains.
“Jobber has definitely saved a lot of time versus older methods, like using paper,’ Nate says. “You can do a lot of multi-tasking things while you’re on the phone…You can build profiles right in the client files. It’s super efficient. When I write notes directly in the client file, that message can reach 35 people instantly. At that point, it’s like efficiency time travel.”
“Jobber has definitely saved a lot of time versus older methods, like using paper... When I write notes directly in the client file, that message can reach 35 people instantly. At that point, it’s like efficiency time travel.”
On to Bigger and Better: Becoming the Largest Single Location Pool Service Provider in America
A huge part of Hal’s success in growing Patriot Pool and Spa has been his emphasis on customer service. Hal knows that this focus is what helped him grow his company 875% in under five years, and it’s what will help him continue this trend.
Hal focuses on instilling important values in his employees and their service. He strives for positively and passionately servicing others while communicating clearly.
“Nobody associates these values with the swimming pool industry. So, when we do all this, it puts us in a different bucket, and it’s clear to customers that there is something different.”
Hal re-enforces the importance of having a strong and positive company culture at Patriot Pool and Spa, from hiring, to training, to working.
It’s about having fun on the job, working in a trusted environment, and being home by 2PM, rather than killing yourself to make a lot of money. Hal supports employees who are passionate about life, and care about paying their bills.
These people have always been the best fit culture-wise. They’re who he continues to look for with each new hiring round as he continues to grow his business.