How to Use Instagram

If you run a business that benefits by showcasing the beauty of your work, you’ll have success in having an Instagram account. It is social media’s number one landing spot for sharing images and it’s easy to use with your smartphone camera within their mobile app.

For landscaping business, arborists, cleaning companies, and anybody who takes pride in the end result of a job, Instagram will be an excellent channel to show your work while engaging your customers on a purely visual platform. Posts can be creating in the field, and even on your way to your next job.

Visually Engaging Content

Photo editing tools within the app can be used to style your images, boost color, brighten, highlight, and generalling make your images look slick and compelling. Make your pictures pop, and the app makes that super easy to accomplish – even for beginner photo takers.

Unfortunately, it’s next to impossible to download your Instagram photos, so make sure you check the option in your settings to save a copy to your camera roll. That way you can use the photos in other social channels and on your website.

Niche Businesses That Should Be On Instagram

If your home service business is focused on a beautiful result, Instagram is a great way to showcase your capabilities. You should think seriously about Instagram if your business falls into one of these categories:

  • Residential landscaping
  • Commercial landscape design
  • Landscape architecture
  • Arborist
  • Pool design/pool building
  • Landscape lighting
  • General contracting
  • House painting
  • Cleaning and restoration services

Getting Setup With Your Instagram Profile

Jumping into Instagram is less complicated than the other social networks. Since it’s all about the image, your pictures will be expected to do the talking for you. Your profile is 150 characters long. At just slightly longer than Twitter, you’ll need to devise something with impact—a concise phrase that gets to the heart of who you are and what you offer. Add a short description of what each photo is all about and talk about how you made it great. You can also post photos of your team members, all the better to humanize your efforts and connect with the world on a more visual level.

Use #Hashtags, Especially on Instagram

Hashtags act as a sorting method for information. Using hashtags in your profile description can provide an additional way for users to find you. Hashtags are also important to include in your photo descriptions. Those who are looking for ideas for their own projects often do a general search through many of the industries mentioned above. They can also help you find people who are talking about the same subjects, and may even help you to generate leads or referrals for new jobs. To use a hashtag, simply add a hash mark (number sign: #) to the beginning of a word or phrase (run it into one word) that best describes what you are trying to convey. The more common the search term, the more likely you will be picked up through a hashtag, so keep it simple. Some examples of hashtags might be #pooldesign or #beautifulgarden.

Above all, have fun with it. Instagram is a great way to showcase your work, and possibly nurture your light-hearted and creative side. As an add-on to your website and the other social media accounts you have on the go, it has the ability to illustrate your story while adding an extra layer of engagement to your online efforts.

Next Chapter:

How to Measure Your Social Media

Back to Why LinkedIn is Underrated


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