Why You Should Value Social Media
As a home service business, you have a big opportunity in front of you. Unlike most businesses, you have the luxury of communicating with your customers face-to-face. As a result, you can further your relationship with customers through social channels.
Expanding Your Client List With Social Media
You can now extend the current relationship you have with your customers. Social channels allow you to reach out on a consistent basis, keep your business top-of-mind, and capture recurring work. Loyalty from your customers can be showcased on social media. By posting to customers publicly and demonstrating your customer service, you’ll be able to create a network that can get you new business.
For example, post the work you completed on Facebook, tag your customer in the post and thank them. They will proceed to like, comment, or share this post. Afterwards, your network will be extended to your customer’s friends that are located within the same region that you serve. How much money does this cost? Well, nothing. Although it does require some of your time and effort.
Social Media Helps You Gain More Than Just New Business
I forgot! Social media isn’t just about landing new clients. It can also be used as a human resources tool to find great employees. Recruitment is one of the biggest pain points for the home service industry. With social media, you can display your culture and demonstrate the type of workplace you’ve created. In addition, you can place job listings on your social media. If you want to take a step further, you can use social media advertising and segment to a particular group of people to find great talent.
Start Getting Likes and Followers Today!
Remember, you are face-to-face with customers every day. This opens the door for ways to connect with people online. Leave a printed postcard asking them to like you on Facebook, or Follow you on Twitter @[yourcompany]. If you really want to grow your network, give them a small incentive.
Examples of what you can implement:
10% off your service if they like you on Facebook before they pay for the work completed. Why not 15% off they next service with you, ensuring future business. How about a $5 Starbucks gift card you can have your employees give out to people who like you on Facebook?
Remember to make the effort to take pictures, and reach out to customers once they’ve liked or followed you. Connecting will help your business show up on people’s newsfeeds that have never heard of you. A potential customer’s first interaction with your business could be seeing that a friend had a positive experience with you. I don’t know about you, but that sounds pretty good to me.
Connect With Your Service Industry
Lastly, a lot of your fellow friends in the industry are communicating on social media. In any industry, there are countless Facebook and LinkedIn Groups that are talking about your industry news, trends, and best practices that you’re missing out on! They act and feel a lot like the forums you might be currently contributing to. Increasing your learnings in your craft will only further the potential of your business. The quality of your service is at the centre of everything. Know that there is an engaged community of people in your industry looking to help.
Alright, hopefully, we have you on board! Not that you’re convinced, let’s look at what social media channels your business should be using.