Why LinkedIn is Underrated
Somehow, someway, LinkedIn often gets forced to the bottom of the list for social networks out there. It gets labelled as ‘just one more’ social media account to create, manage, and maintain. In contrast, it can be one of the most powerful social networks online.
One of the main reasons is that LinkedIn addresses some of the biggest pain points home services business go through. The channel is great for recruiting and connecting with information that is relevant to your industry. Best of all, it always remains in the professional realm.
LinkedIn is Nothing Personal, It's Just Business
Sure Facebook and Twitter may be the largest social networks for marketing your small business, but being on LinkedIn positions you with like-minded professionals in your industry. It has its greatest advantage in supporting you to find great employees. Many people use Linkedin to post their professional experience, education, and their resumes. No, it’s not just for suits. This platform has everything from landscapers, cleaners, plumbers, contractors, and more!
You won’t find photos of what people did over the weekend, but you will find blogs and articles that are specific to a person or business’s expertise. Here, you will be able to showcase your business’s capabilities, experience, and knowledge.
Connecting With Like-Minded Professionals
Industry specific groups on LinkedIn allow you to engage with your peers. Group members located all over North America talking about the best practices and learnings of their businesses. You can get reviews on equipment you are thinking about investing in, and interact with others who share your interests.
Some examples of home service groups on LinkedIn include Field Service Leader, Landscape Contractors, Irrigation Association and Trees. We like to think of LinkedIn as your ‘online rolodex,’ giving you access to potential employees, customers, colleagues, and business influencers.
Powerful Recruiting Tool
Positions from office adminstrator to skilled trades, LinkedIn is a great way to seek out and identify the valuable applicants in your industry. In addition, it’s great to look up potential applicants before an interview, see their experience and skills. You’ll be able to identify top talent, while saving yourself the time and aggravation of having to interview people who don’t match up to your standards.
How to Setup Your LinkedIn Profile
With about ten minutes of your time and just a few clicks, your business can be live on LinkedIn. Here are some of the key items you will need to gather before you begin:
Headline: this is the key phrase that will pop up in searches, so you want it to stand out. Make it brief and to the point. Your location will also be shown in search results, so be sure to include it.
Your company profile: this is where you tell the world what you’re all about. You can detail what you do, your specialties and what makes you different.
Your logo or brand image: this will be your profile picture, and should represent you as a professional service provider. The clearer the message, the better.
Accolades and Experience: there are separate sections for you to list your achievements and specialty certifications.
Proficiencies: don’t forget to list the skills you offer. This will provide a way for your customers and peers to endorse you, furthering your industry credibility.
Link to Employees, Suppliers, and Like Businesses: connect to the people that make your business tick, as many as seems appropriate. The more people and companies you’re connected to, the greater your potential reach and visibility.
Join Groups: seek out groups that are specific to your industry, or surrounding industries; this will help encourage referrals, generate leads and connect you to your larger peer group.
Your home services business will definitely benefit from having a presence on LinkedIn. Before you discount it as ‘just another’ social media account to create and manage, consider all the ways in which it can benefit your company (and have a quick look to see what your competitors are doing on the site).