How Facebook Can Help Your Business

Facebook will enable you to showcase your service, show your culture, and communicate with other businesses in your industry. In addition, you’ll be able to connect with current and potential customers.

Facebook is the largest social media platform online. This channel has been making connections between people, businesses, and services since 2004. Though you might think of Facebook more of a place to pass the time during the day, it is also a powerful marketing platform. You will be able to reach and engage an audience far greater than traditional advertising methods could ever hope to.

Customers will be able to post reviews and ratings about your service, which will be visible to others who may be trying to decide whether to hire you. You can post pictures and videos, promote special offers and add value for your followers by posting informative articles that might hold interest to them.

As you grow your presence on Facebook, your reach will include people who are connected to the people who like your page, and so on. As this network gets bigger, so does your potential audience. All you need to do is stay active on this channel and demonstrate your commitment to customer service.

Get Social Proof With Facebook

While a Facebook page is not meant to replace your website, it is definitely an essential add-on that can provide the ‘social proof’ your customers are looking for. Your business relies on research and ratings. Potential customers will go online to find the services they are looking for, and seek out reviews for your service. To be able to tap into this potential, you must have a Facebook page that people can connect to. Encouraging your customers to review your work and engage with your content will allow you to build the ‘social proof’ that will allow you to stand out from your competitors.

Targeted Advertising Platform

Facebook advertising can create value for your service business. A simple ad setup can get you started on a marketing campaign that will reach a very specific demographic – one you choose to suit your needs.

You’ll be able to customize your campaign with pictures and target your delivery to include geographical area, specific age range, and more. In addition, you can focus reach on specific interests, activities, and parameters, such as homeowners or gardening enthusiasts.

Analytics within Facebook will let you know how your ads are performing. The platform will show you how people interacted with your campaign, allowing you to hone your future ads for better results and a measurable return on investment (ROI).

Building Your Page is Easy

After signing up for Facebook, you’re ready to create your business page. Note that your business page is different from a personal profile. A personal profile is restricted to people you choose to be ‘friends’ with, while a business page is open to all visitors, who can then follow you by ‘liking’ your page. When you’re ready to start building your page, click on the down arrow at the top right of the browser window. You’ll then see a drop-down menu with several choices. Choose the one that says ‘Create Page’, and follow the prompts.

Here is a list of things you will need when launching your field services business page:

Classify your Business: very important, as this is how Facebook knows how to deliver your page in search results.

Profile Picture: use your professional logo, ideally. The size of your profile pic is 180px x 180px.

Cover Photo: this is the banner photo at the top of your page, and is the first thing that people will see when they visit your page. It can be used to highlight your work, your team, or anything else you feel is representative of who you are. The size of your cover photo should be formatted to 851px x 315px (landscape orientation) for best results.

Fill out Your Profile Info: here is where you can tell your visitors who you are, where you’re located, and what you’re all about. You can add links to your website here as well as an ‘about us’ section, and much more.

Add Content: good content is what will make your page worth visiting! You can post photos of your recent work, videos, employee profiles, articles about issues within your industry, sales promotions, and more. A good rule of thumb is to limit your sales pitches to one pitch for every three or four posts. People these days tend to tune out sales posts, and so you are better to engage them through their interests before you try to sell them anything.

As with any initiative, the key to success is consistency. Post often and regularly – once a day is usually sufficient unless you have something particularly exciting going on. Many customers will look at the last time you posted as a gauge to indicate how active you are. Since you can schedule posts in excess of a month in advance, you could set aside time to take care of this task well into the future, ensuring that you are not encroaching on the time you spend doing what you do so well.

Next Chapter:

Can Twitter Work for My Service Business?

Back to Why You Should Value Social Media
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