Can Twitter Work for My Service Business?

Twitter is a great way for home service businesses to connect with customers. You will be able to brag about your services, communicate about the industry, and highlight your work culture. Twitter is known as the ‘short attention span’ social platform. You can get in front of your audience, encourage engagement, promote your website, and connect with your industry niche.

The Main Point of Twitter for Your Service Business

Some of the ways Twitter can help your field business include:

  • Reminding and informing customers of needs for seasonal maintenance
  • Advertising offers
  • Posting up to the minute information on weather or other events that might affect your ability to complete scheduled work
  • Providing ongoing progress reports on current projects
  • Posting before and after photos
  • Promoting awards or accolades
  • Posting DIY tips related to your niche
  • Tweeting about community or charity work you are involved in

The hope is that former customers may be inspired to look you up for a new job once they’ve seen what you’ve been up to lately. For example, doing charitable work in the community may warm new people to your cause, and position you in a favorable light.

Being Able to Stay in Touch with Twitter

Many businesses find that Twitter can be a great messaging platform for their communications. It can be quicker and more immediate than email. As a communication platform, you can engage with customers through Q&A’s. In addition, you can set up your account to send a notification to your email so that you are informed immediately when you receive a direct message. Bottom line, the more ways you allow your customers to reach you, the better chance there is that you will connect.

Twitter is Great for People With Short Attention Spans

Twitter only allows brief, concise messages at a 140 character limit. You can include pictures, links, and hashtags to make your tweets searchable. Information cycles quickly on Twitter, therefore, you don’t run the risk of alienating people with repetition. When you find something that works, you can serve it over and over again, generally with much of the same results. Using a scheduling app such as Buffer or Hootsuite where you can schedule tweets well into the future so you don’t have to worry about constantly tweeting.

The Types of Messages Service Businesses Should be Tweeting

There are many ways to connect with people through your tweets. Some of the things you can tweet out include:

  • Encouraging people to visit your website or blog with a link
  • Use a link shortener like Bitly, or Hootsuite has its own shortener
  • Re-tweet articles of interest from others in your niche, or from your suppliers
  • Post amusing or anecdotal thoughts of the day to promote engagement
  • Post photos of works in progress or before and after shots
  • Promote your blog
  • Send out sale or promotional notices

How to Setup Your Twitter Account for Your Service Business

With about five minutes to spare, you too can have your own Twitter account. Best of all, it’s free to use and simple to get started. Simply go to Twitter.com and sign up. Follow the prompts to further target towards your business niche. Add a profile picture, a cover photo and a short description of your business – also 140 characters, so make it count! You can include a couple of #hashtags in your description to make it more easily searchable, and will also be able to enter your website address. Once you’re up and running, remember to follow some accounts. Follow similar companies to see what they are doing. Follow your customers, and follow those who follow you. The more you engage, the better potential you have to make it work.

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