Scheduling Your Lawn Care Crews for Profitability
Thanks to your strategic marketing plan you have a list of customers for your lawn care business. You’ve carefully interviewed top candidates and now have a few great crews that you can count on. But before your team can get to work, they need to know where they need to be.
Lawn care businesses that focus on maintenance, mowing, and fertilization, face an interesting business challenge. Because these jobs can be relatively quick in nature, there are often many jobs to schedule in a given day—even if your company is small.
You’re running a service business, so you’ll always be focusing on excellent customer service and taking care of your customers. But when you’re creating your schedule, it’s important to prioritize what works for you. You’re in business to make money, so you need to create a schedule that focuses on profitability.
So how is the best way to schedule for profitability? Let’s dive into 3 ways you can schedule for profitability.
1. Organize your schedule by location
One of the keys to scheduling for profitability is to maximize the amount of time that your team is working on client jobs and reduce the time that they aren’t. When your crew is driving from location to location, you are paying them, but they aren’t earning the business any money.
By focusing on a particular area, on any given day, you’ll cut down on driving time during the day and your team can focus on getting their daily work done.
Jason Creel, Lawn Care Business YouTube channel, schedules in a very deliberate way for his company. He focuses on one area for each day of the week and this allows his team to get the most done on a particular day. It helps create a predictable schedule for his business and his crews.
2. Optimize routes
Once you’ve established a process for organizing each crew’s day by location, you can optimize even further. Jobber’s route optimization feature helps you find the most efficient schedule for your crews.
Choose one job as a starting point, and Jobber will map out the rest of their day’s work.
As previously mentioned, optimizing your crew’s routes will reduce driving time, which saves on gas and mileage, and will get your crews to the jobs quicker!
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3. Use scheduling software
You’ve worked hard to organize your team schedule and then… rain! It’s the nature of running a lawn care business—sometimes you’ll have to reschedule the visit.
It can be a challenge to keep track of the high volume of jobs that may be affected because of weather or other delays. This is where scheduling software like Jobber comes in handy.
With Jobber, you can reschedule all visits from one day, with or without impacting future visits. Also, because job details are directly associated with invoices, you’ll avoid double entry. Jobber will never let you forget to collect payment for a visit and you don’t have to worry about accidentally double charging a client.
A note on recurring business
We’ve covered the administrative parts of scheduling, but we haven’t focused on the most important part of a schedule—your customers.
One of the best ways to reduce the amount of time you spend scheduling and organizing your crews are to focus on getting the right customers for your business. In the case of scheduling for your lawn care business, you want to focus on getting recurring jobs into your schedule (usually weekly or bi-weekly).
One single customer that has weekly services from you is going to be much more valuable than 4 different customers that each have a one-off job in a given month.
The recurring customer will require less administrative work on the scheduling and invoice side, plus recurring work helps you create a predictable revenue stream.
Time to get to work
When you’ve built up the number of recurring jobs you have and you organize your crews by location, you’ll spend less time scheduling and your crews will spend more time getting the important tasks done. This means your team will be scheduled for profitability.
Get the jobs into your schedule—it’s time to get to work!