How to Write a Lawn Care Job Description that Attracts Talent

Mil Spec Landscaping quoting a job

In your busiest weeks, you need to get more people behind mowers, fast.

But a rainy or dry season could just as quickly wipe out work from those new employees’ schedules.

Throw in a labor shortage and no wonder it’s a challenge for lawn care businesses to hire and retain great people.

If you hire without putting the time into sourcing quality candidates, you might see short-term gains—but you’ll be left in a bind if an employee quits or if you have to let someone go.

It takes work to attract the qualified, self-motivated people you need in those times. That work starts at the job posting.

When it’s time to look for new hires, a detailed lawn care job description will help you:

  • Find the best talent. A detailed posting will help you weed out unqualified applicants, so you only get to the interview stage with great fits.
  • Improve retention. Employees are more likely to stay when the job aligns with their expectations. A job posting that sets clear goals and duties for the ideal candidate makes expectations clear long before you hire the applicant.
  • Save time. The time spent writing a thorough job posting will save you from answering questions on the phone.
  • Look more professional. A well-written job description shows a high level of company professionalism, which will help attract quality applicants. Your approach to hiring is part of your brand—and just as customers flock to trusted and professional brands, so do talented job seekers.

Job Description Template: Free Download

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LAWN CARE WORKER JOB DESCRIPTION

Here’s our guide to creating a lawn care job description that attracts the right people for your business.

✍️ How do you write a job description?

These are the essential pieces every great job posting needs:

      1. Position summary
      2. Ideal candidate profile
      3. List of responsibilities
      4. List of qualifications
      5. Preferred skills
      6. Compensation and hours
      7. Company overview
      8. Call to action

Before we break these down in detail, take note: it’s best practice to only include what candidates need to know, and leave out what’s nice to know.

This approach makes it easier for candidates to read your posting—plus, it cuts down the time you’ll spend crafting it.

1. Position summary

Give an overview of the role in a short paragraph. Without getting into detailed job duties, this is your chance to describe the purpose of the job and how it fits into your lawn care company’s goals.

Here are some questions to ask that’ll help you get started:

  • Is this a new role?
  • Who will this person report to?
  • What do you want the role to help you achieve over the next six to 12 months?

EXAMPLE OF A POSITION SUMMARY

The team lead role is a new role for our next season. The objective of this role is to act as second in command to the owner, providing direction to the team. This person will have experience managing and scheduling a large crew of at least 10 people.

2. Ideal candidate profile

After the position summary, use one or two sentences to describe the traits you’re looking for in your ideal candidate. These are the characteristics that make your employees successful—and will help applicants decide if they’re a good fit for the role and the team.

Give some thought to the following:

  • What three words would you use to describe your current employees? (e.g., supportive, focused, compassionate, motivated)
  • What personality traits are non-negotiable for someone to join your team?
    What characteristics are so important to you that they might allow you to look past a lack of experience?

EXAMPLE OF AN IDEAL CANDIDATE PROFILE

We’re looking for a self-starter who can manage their time effectively. The role requires drive and a sense of accountability because the day-to-day working environment will involve very little direct supervision, and it can be physically demanding.

3. List of responsibilities

This section should outline the day-to-day duties for the position. Provide a list of tasks that cover as many responsibilities as you can think of—the more details the better.

Consider these questions for your lawn care worker job description:

  • How many visits will you expect the employee to complete each day?
  • Will the person need to operate equipment and machinery aside from mowers, like tractors, chain-saws, or other power tools?
  • Will the person be responsible for scheduling new jobs, creating quotes, or invoicing?
  • Will they be handling customer interactions face to face, or over the phone?

Once you’ve made a bullet point list, keep it in that form so the duties are easy to read and so they stand out.

READ MORE: 6 entrepreneurs share their hiring and employee engagement strategies

4. List of qualifications

Similar to the list of responsibilities, you want to provide a clear list of qualifications required to be considered for the job. This way, potential candidates who aren’t a good fit can self-select out of the competition.

Depending on the role, these might include:

  • Previous turf or lawn maintenance experience
  • Experience working in a mobile service environment
  • A high school diploma or equivalent
  • Certifications or training in field service
  • Experience with specific equipment or chemicals
  • A valid licence and clean driving record

5. Preferred or optional skills

Some skills and experience may not be essential to the job, but they can be valuable if you plan to expand your services.

If your job posting brings in an overwhelming list of applicants, these bonus skills can help you narrow things down.

In your lawn care job description, consider adding a small section of Preferred Skills or Optional Skills that list items like:

  • Landscaping experience
  • Experience as an arborist or forester
  • Experience maintaining gardens and flower beds
  • A background in horticulture or agriculture

Or, you could include these in your larger list of requirements, and make it clear that they’re not required. Optional skills could be written like this:

  • Experience with landscaping is preferred
  • A background in horticulture is an asset

6. Compensation and hours

The dollar amount on your job posting can make or break someone’s decision to apply. Glassdoor has found that salary is the number one motivator for 67 percent of job seekers.

Tell your applicants exactly what hours they can expect, too. Being as up-front as you can about the expected work schedule can save you from scheduling headaches later on.

Your lawn care job description should include:

  • A range or exact number they can expect for hourly wage or salary
  • Whether you offer bonuses or incentives
  • Any benefits that come with the role
  • Whether the job is full-time or part-time
  • The number of hours per week
  • The work schedule

READ MORE: Hire better with an employee referral program

7. Company overview

This section allows job seekers to decide if they’re a good fit for your company—and if your company is somewhere they want to work.

Employers are being tested in today’s job market. Since job seekers are becoming more selective about the quality of their workplaces, your job description needs to make a strong case for your company.

After a basic summary of what your business does, try to answer these questions in your company overview:

  • Why did you start this business?
  • How do you describe your company culture?
  • What makes the work fulfilling for your employees? (Ask your employees for input here!)
  • Why do your employees stay?
  • What perks do you offer?
  • What long-term professional development opportunities are available for your employees?
  • How does your company give back to the community?

Make it seem worthwhile to get an interview with you. You wouldn’t want to miss out on amazing talent because your job description doesn’t tell applicants how great your company is.

Once you write this section, you can use it in all future postings, updating as needed.

EXAMPLE OF A LAWN CARE COMPANY OVERVIEW

Green Yard Champs is a team of 6 lawn care pros that help our customers keep and care for lush green lawns, and maintain safe walkways in the winter. We started in 2010 and we’re only growing—our mission is to provide pristine lawn care service to as many Edmonton homes as possible.

We’re a team of friendly, yet straightforward people who treat our customers like old friends. Loving the job matters to us, so we take feedback, team building, and professional growth seriously. Everyone on staff is eligible for bonus pay, and we make accommodations as best as we can.

8. Call to action

The call to action is a concrete instruction that tells the applicant how to apply.

Some employers prefer a resume sent straight to their inbox, and others would rather have Indeed, Monster, or other hiring platforms handle the application through their online forms.

If you’re not using one of these platforms—which usually have an ‘Apply’ button—include your call to action and application deadline in a separate How to Apply section.

Pro Tip: Use your admin email address or create a separate email address for job applications if you’re a larger business (e.g. [email protected]). This will help keep your inbox organized, and all of the job applications in one place.

Additional information

Depending on the nature of your business and the position, you may decide to include the following information with your lawn care job description:

  • Any tools or training you’ll provide upon hire
  • Whether you conduct any screening or testing pre-employment and during employment (e.g., drug tests, driving records, reference check, or a criminal background check)
  • If the posting is seasonal, let people know if there is an opportunity for extension

Remember that the more details you include, the fewer questions you’ll get and the higher quality your applications will be.

If you want your job description to really stand out, we recommend you:

  • Keep your sentences short and easy to read
  • Put key information about the position in bold
  • Use numbers (where possible) to describe details of the role

With these tips in mind, here’s an example of a complete job description using a fictional company:

EXAMPLE OF A LAWN CARE JOB DESCRIPTION

Team Lead – Green Yard Champs

The team lead role is a new role for our next season. The objective of this role is to act as second in command to the owner, providing direction to the team. This person will have experience managing and scheduling a large crew of at least 10 people.

We’re looking for a self-starter who can manage their time effectively. The role requires drive and a sense of accountability because the day-to-day working environment will involve very little direct supervision.

Role and responsibilities:

  • Assist the owner in managing day-to-day operations
  • Delegate tasks and set deadlines
  • Create and supervise team schedules
  • Provide leadership and guidance to team members
  • Provide informal feedback on an ongoing basis
  • Organize team building activities

Qualifications:

  • High school diploma or equivalent
  • Post-secondary education in business or management is a plus
  • Planning and people management experience
  • Excellent communication and leadership skills
  • Self-motivated and willing to learn
  • Have a strong work ethic and positive attitude

Work hours:

  • Full-time, Mon-Fri

Compensation:

  • $22 – $28 / hour

This position will require a background check upon hire.

About Green Yard Champs

Green Yard Champs is a team of 6 lawn care pros that help our customers keep and care for lush green lawns, and maintain safe walkways in the winter. We started in 2010 and we’re only growing—our mission is to provide pristine lawn care service to as many Edmonton homes as possible.

Why work for us?

We’re a team of friendly, yet straightforward people who treat our customers like old friends. Loving the job matters to us, so we take feedback, team building, and professional growth seriously. Everyone on staff is eligible for bonus pay, and we make accommodations as best as we can.

Job Description Template: Free Download

Download our free Lawn Care Specialist Job Description Template

GET TEMPLATE

LAWN CARE WORKER JOB SUMMARY

🔍 What is the job title for lawn care?

Lawn Care Technician is the most common job title. The role can cover a wide range of tasks like mowing, fertilizing, mulching, weeding, trimming, pruning, and more.

For businesses that offer snow removal in the winter, lawn care technicians need to work with snow blowers and shovels, too.

Lawn care workers are also often called General Laborers—with a more flexible set of responsibilities—or Lawn Care and Snow Removal Specialists, since many lawn care businesses pivot to snow removal in the winter.

No matter the job title, every lawn care worker job description needs to be clear and specific about the employee’s duties.

READ MORE: What’s the real difference between subcontractors and employees?

💵 How much do lawn care workers make?

According to the U.S. Bureau of Labor Statistics, the median salary for lawn care and grounds maintenance workers in 2020 was $32,220 per year. The median hourly wage was $15.49.

Of course, this will vary depending on experience level and typical wages in your region.

Lawn care worker duties and responsibilities

  • Use lawn mowers, sod cutters, and other tools to trim grass and edge lawn areas
  • Seed lawns, apply fertilizer, herbicides, and insecticides to residential lawns
  • Maintain and water plants and underlying soil on customers’ lawns
  • Operate leaf blowers and gather leaves and hedge trimmings for removal
  • Use pruners and trimmers to maintain shrubs, trees, and other foliage
  • Rain or shine, work outdoors in all weather conditions
  • Create walkways for the protection of lawns
  • Provide lawn assessments to potential customers; provide recommendations to improve the quality of a customer’s lawn

READ MORE: Running a successful lawn care business: how to manage the day-to-day

Lawn care worker requirements and qualifications

  • Able to lift and carry loads of 50 lbs
  • Able to work in all weather conditions
  • Possess a full driver’s license
  • Strong communication skills
  • Strong customer service skills
  • Self-motivated and willing to learn
  • Have a strong work ethic and positive attitude
  • Must be able to work independently
  • Must enjoy working outdoors

Final tips for lawn care job descriptions

Don’t be afraid to be creative with your postings. These days, there are fewer and fewer rules around what you can and can’t say in a job posting. (Being professional will always be in style, though.)

So, if you feel like showing some personality in your posting to attract the right fit, do it! For example, you could introduce the job duties with “A day in the life of our lawn care specialists.”

You’ll attract a candidate who meshes well with your team and wants to be part of your company’s success.

No matter the style or content of your job descriptions, create them with the same level of planning and attention you would apply to any other part of your business.

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Originally published April 2017. Last updated on October 19, 2021.

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