Improve Your Google Rankings with Business Listings: Webinar Replay
Last month we spoke with Darren Shaw, the founder of Whitespark and an expert in the local SEO space, for a special guest webinar. Whitespark provides software and services to help businesses with their search engine optimization.
In the webinar, Darren took us through the foundation of local SEO—local citations.
What is a local citation?
A local citation is any mention of your business online. These mentions usually include your business name, address, and phone number, which are often referred to as NAP. Citations may also include other information including your zip code, state, and website.
Citations can be categorized in one of two ways: structured and unstructured citations.
Structured citations are listings on business directories. These include listings on sites like Yelp, Yellow Pages, and Angie’s List. Looking for some more examples? The Whitespark team has a great resource on the top local citations by country.
Unstructured citations are mentions of your business on websites that aren’t business listings. Examples can include online media stories or reviews, blog posts, and more.
So why should you care about citations?
Local citations are the foundation of local search and let Google know that you are a reputable business. Said another way, if you want your business to be found on Google, you’ll need to have local citations.
The great news is that building local citations is an easy and inexpensive SEO tactic that any business can do. Even if you don’t have a website or a physical address, building citations can help your business be found on Google. And, if you don’t have the resources to build citations internally, there are great companies (like Whitespark) that provide citation building services.
Darren dives into citation building best practices, common questions about citations, and how you can build citations for your business. Enjoy the recording!
What other topics would you like us to cover in future webinars? Let us know in the comments below!