5 Great HVAC Websites that Stand Out From the Competition
As long as there are sweaty summers and cold winters there will be people looking for HVAC services.
Your potential customers search for services online and you want to stand out from your competitors, so this means that you need to make a great first impression online. Follow these tips, and check out the accompanying websites, to see how your website can set you apart from other HVAC companies and strengthen your brand.
Explain why your company is the best option
What makes your company better than the rest? That’s the question most people ask before making a purchase, and it’s up to you to make sure people know what makes you different.
The answer to that question is your Unique Selling Proposition (USP). Some companies know what their USP is intuitively. Others, like larger companies, conduct market research to figure out how they should position themselves.
You don’t have to overcomplicate it though. Think about what sets you apart. Is it your local connection? Your commitment to quality? Is it because you provide excellent customer service throughout the entire process, from sending on my way notifications to your customers and making it easy for them to pay?
While these may sound like obvious distinctions, they aren’t a given in the minds of your prospects.
City Gas makes its status as a “trusted, local company” clear in everything it communicates online. On their homepage, they display that they are a Baeumler approved contractor and mention that they have confirmed relationships, satisfied clients, liability insurance, and more. That message of trustworthiness and reliability is on almost every page of their website.
Make it easy for customers to get in touch
Your website should make it easy for website visitors to get in touch with you. Display your contact information prominently and have a form on your site so it’s easy for customers to request work.
Brody Pennell has their phone number at the top of every page of their website. No matter where you are on their site, it’s easy to find contact information.
Display your rates on your site
Don’t make potential customers jump through hoops just to get pricing information. Since a lot of HVAC work has fixed conditions, it’s easy to provide a few fixed rates.
K.C.’s Plumbing & Heating has a page on its website that displays fixed rates clearly for customers. It says straight up that there are no hidden costs. The rates page outlines the hourly fee for a heating technician or a plumber. They provide detailed information on rates for different kinds of gas and electric installations and more.
Keep it simple
Avoid crowding your site with too many images, boxes, graphics, and effects. Think of the most important information to convey to potential customers and organize it neatly on your site.
Drips & Drains Plumbing and Heating is an HVAC site that has a nice simple layout that is not overwhelming for the site visitor.
Offer a lot of services? Have a lot of information to share? The last thing you want to do is overload the main page with text. Organize your main menu with drop down menus that your visitors can sort through to find what they’re looking for.
Hydro-Flo offers several services. Their main services include plumbing, heating, cooling, and drainage. Each of these categories have subcategories that are easy to find. For instance, if someone needs their furnace repaired they can quickly and logically find it under the Heating tab.
Your website is part of your overall marketing strategy. Make sure your customers understand your services, what sets you apart, and how to contact you. By using the above websites as inspiration and following these tips, your website will stand out from the competition.
Looking for more ways to help your HVAC company stand out from the competition? Read Jobber Academy’s roundup of 6 HVAC Industry Trends to Know for 2018.