12 HVAC Website Designs That Will Help You Convert
An HVAC website lets customers find you online when they need HVAC services, allows clients to easily book work, and legitimizes your business.
But how do you create one without any web design experience? We got you covered.
Here are nine essential elements of any great HVAC website and 12 real examples from HVAC businesses we know.
HVAC website design: what makes a good HVAC website?
The best HVAC websites share the following key elements:
- A user-friendly design
- A professional logo
- Visible contact details
- An online booking form
- A list of HVAC services
- Testimonials and reviews
- Photos of work and employees
- A competitive advantage
- Mobile-friendly and SEO optimized
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The key elements of a great HVAC website with 12 examples
1. A user-friendly design
New site visitors judge your website almost immediately, so keep things simple.
Provide them with only the information they need on the homepage to help them navigate your site and make a purchase decision, including:
- Who you are
- The services you provide
- The region(s) you serve
- How customers can get hold of you
Brock’s Heating manages to do this without you even having to scroll:
Overall, this HVAC website is well designed, easy to navigate, and clean.
2. A professional logo
A well-designed logo makes you look professional. It’s also recognizable: customers know they’re dealing with the right person as they’ll see your logo on uniforms and invoices.
Design tip: Choose a color palette for your website that compliments your logo. One to three colors is usually enough.
An excellent place to include your logo is in the top left corner of your site. Here’s how Dalco Heating and Air Conditioning does it:
3. Visible contact details
Your contact details should be instantly visible so clients can get a hold of you if they’re in a rush. Include your number in a visible spot on your site, such as the top right.
Don’t forget to also include an email or contact form for those who don’t want to phone you. Guest Plumbing and Heating does this perfectly. They also make their number clickable, so customers don’t waste time punching numbers to make a call.
4. An online booking form
Adding an online booking form to your site speeds up the sales process.
Customers can easily request new work at a convenient time without calling, and you can quickly create a quote because you have all the information you need.
Here’s an example from Hometown Heating. When you click on “Book a Service” or “Request a Free Quote,” it goes to a new work request form.
5. A List of HVAC services
Potential customers want to see if you provide the exact HVAC services they need, Don’t waste their time—clearly list the services you offer.
Most companies will have a separate service page that prospects can navigate to from the top menu. It’s also advisable to list your core services on your home page so customers can view them at a glance and quickly navigate there if they want.
Vmech does both perfectly, listing three core services while letting customers navigate to a separate ‘Services’ page from the top menu.
Pro tip: See if you can offer customer financing for those customers who can’t afford your services but really want you to help them with their dream job.
Financing lets these customers pay in installments over time, and you’re able to secure bigger, more lucrative jobs.
Even though many HVAC businesses like R&R Climate and Ignite Heating already offer financing, it’s not for everyone. Check to see if it’s suitable for your business by reading our customer financing guide.
6. Testimonials and reviews
Testimonials and reviews boost your credibility and tell clients you’re the right business for the job. They’re especially important as customers often read reviews before making a purchase. So, consider adding them to your site.
Here’s how Davis Air and Heat does it:
Here’s also another example from Heath Mechanical Services:
7. Photos of work and employees
Original photos (not stock photos) of your crew and work help clients visualize what you do and build trust and credibility.
To snap high-quality photos on the job, simply use your smartphone (most have high-quality cameras) and upload it to your site.
Here are some ideas of photos you can include on your HVAC website:
- Before and after images of work
- Business vehicles
- Your crew in uniform on site
- Video where you share your background story
Here’s an excellent example of Taunton Trades sharing work photos. They have an entire page dedicated to past projects they’ve worked on.
Another example is from Ignite Heating, who takes a slightly different approach. They share a photo of their family and one of their crew in front of a company vehicle on their ‘About’ page.
This builds a personal connection and shows visitors they have a professional team of HVAC technicians who care.
8. Your competitive advantage
Customers today love to comparison-shop, comparing multiple HVAC websites to decide which one is best. To stand out and win their business, you need a competitive advantage or unique selling proposition.
For example, maybe you’re the only HVAC business offering a particular service in your area. Or you’re the only one that concentrates on servicing and selling green technologies.
Once you know your competitive advantage, display it prominently on your site, preferably on your home page above the fold (that means your customers can see everything without having to scroll).
For example, on their ‘About’ page, Washburn Air lets you know they’re a family-owned business. Being family-owned is a competitive difference because it portrays trustworthiness, reliability, and a sense of community.
They also mention how they value family on their homepage with this phrase: “Since 1960 we have had a mission to make you and your family feel comfortable at home.”
9. Mobile-friendly and SEO optimized
This element is a little more advanced, but ensuring your site is mobile responsive and SEO optimized will help you convert more customers.
Search engine optimization helps you appear in Google search results when customers are looking for HVAC professionals. A great place to start is to use keywords on your website pages related to your HVAC services and the region you serve.
For example, suppose you’re in New York and offer air conditioning repairs. In that case, you may want to sprinkle “Air conditioning repairs in New York” or a variation of that keyword throughout your site.
To learn more, read our guide to SEO for contractors.
Having a responsive website design is also crucial. Responsive means your website resizes depending on whether a visitor uses a desktop, laptop, phone, or tablet.
Have a look at Aviv Air Conditioning’s website, which displays across devices:
Get more clients with your HVAC website
What do all these HVAC websites have in common?
They use Jobber home service software to create quotes, improve client communication, add online booking forms, dispatch teams, and manage their clients.
To see Jobber in action, sign-up for a free trial.