The Anatomy of the Perfect HVAC Business Card
Part of running a professional HVAC business is having a professional, clean business card. It’s what represents your business when you’re not around, and what helps prospects get in touch at that crucial moment when they need your help.
Your business card is something that you can give your prospects during the quoting process, hand out to people you meet outside of work, and ask your friends, family, and loyal customers to give out to their network.
A business card seems like something relatively simple, but the details are what separate the good from the bad, and leave an impression on the prospects you meet.
What information should you include in your business card? What should it look like? How can you make sure your clients hold onto it?
We’re covering the anatomy of the HVAC business card so you have all the answers to these questions. That way, your business card works for you, helps you market your HVAC business and helps you get the leads you need to keep your business moving smoothly.
Here’s a list of all the essentials you need on your HVAC business card:
- Your first and last name
- Your position
- Company name
- License number
- Phone number
- Social media handle
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1. Information to include on your HVAC business card
The most important part of your business card is the information on it. You should only include the most important and most basic information. If designed properly, your business card will signal where your clients can look to find more information if they need it (i.e. your website). You don’t need to include your unique selling point, your HVAC pricing structure, or your client reviews and testimonials on your business card.
Instead, list your title, license number (important for building trust), phone number, website, and social media handles. That way, your client can call you if they need immediate assistance, visit your website if they want to learn more about your business, or go to your social media account if they want to follow your business.
You need to organize your information in a clear and succinct way while also keeping the word count to a minimum on the card.
2. How to design your HVAC business card
Less is always more. Don’t try and overload your business card with colours, shapes, lines, and information. Keep it clean, and only include design components that highlight key information points. Most importantly of all, make sure your business card matches your website so you maintain some consistency across the board.
Even if you service furnaces and air conditioners, you don’t need to include a furnace, a flame, and an icicle on your business card. It will detract from your business card and make you look unprofessional. All you really need is your company logo, maybe a line or two underlining your company name and the best contact your clients can reach you at.
Don’t use too many colours on your business card, either. Stick to one or two at the maximum, and choose colours that accentuate your company logo. Avoid using colours that you personally like, and try to use colours that represent your company values and speak to your clients.
For example, if your logo is black and white, choose an accent colour that instills trust in your prospects, like blue or green, rather than yellow (unless that’s your brand colour). Take a look at this post on colour psychology to help you make some decisions.
Finally, stick with a typeface or font that is easy to read. Avoid using multiple fonts on your business card. It’s only a few inches long and wide, and the more noise, the more difficult it will be to read.
3. Business card quality
Business cards are pretty easy to come by, but don’t let that stand in your way of making ones that stand out. The quality of your cards reflects how your prospects perceive your business.
Imagine handing your client a flimsy home printed card with fuzzy text. They probably won’t be impressed.
You can make a small investment in higher quality business cards by going with a company that offers textured paper, thicker cards, unique materials, embossing, and high-end features (like coloured sides or metallic text for example).
Whatever you decide to choose, make sure you make something that makes your client say “wow, that’s a nice business card” when you hand it to them.
4. Getting Creative
You need your business card to work for you. It should communicate your core competencies and show your clients your unique selling point without spelling it out for them. You also want to make sure that it’s memorable so that when they run into heating and cooling issues, you’re the first person they call.
Try to make a business card that your client wants to hold on to. For example, look for a vendor who can make a business card that your client can stick onto their furnace unit, for example. For example, it can be magnetic, or have a sticker on the opposite side.
You can get creative and encourage your clients to set reminders for their system checkups by including a few timeline or calendar reminders on the back of your business card, reminding them to change their filters, call their HVAC pro for a tune up, or include a link to their Client Hub to check their service agreement balance or invoice history.
Alternatively, you can incentivize them to hire you by offering a loyalty stamp feature on your business card so they want to keep a hold of it.
5. Get started on your business cards
If you’re ready to get cracking on your business cards you have a few options. For those who are good with design, you can use Canva, MOO, or Vistaprint to design the card online and get it printed. Some of these websites offer great templates you can work off of. If you’re not design savvy, look for a local graphic designer to help you with your business card.
What’s the best business card strategy you’ve seen so far? Share in the comments below!