How to Get Lawn Care Customers Fast
If you’re new to the lawn business and want to know how to get lawn care customers fast, then you’re in the right place.
If you’re a new lawn care business owner, the sooner you get customers, the quicker you can break even, turn a profit, and grow your business.
But how exactly do you get new customers when your business is just getting started?
It’s certainly not easy. No one knows you exist, and you have zero reputation. The good news? It’s possible if you implement the right marketing strategies. Here’s how to get lawn care customers fast.
Thinking of Starting a Lawn Care Business? Read this First.
If you’re in the early days of starting your very own lawn care business, don’t miss our 9-step guide with contributions from real lawn care experts.
How to Get Lawn Care Customers Fast: 5 Ways
The below methods are easy to implement but highly effective. As you read this section, take note of the following:
- This post focuses on short-term marketing tactics to help you get clients fast. Your business success will, ultimately, depend on implementing long-term marketing strategies like building a website and growing your online presence, which takes time. So, view this post as a way for you to quickly get traction in your business but don’t forget to play the long game.
- Getting clients can be challenging for any new business. The lawn care business is no different, but as Jason Creel of Alabama Lawn Pros mentions, “Don’t get overly discouraged. If you can preserve and simply survive your first year, then acquiring customers, growing the business and all those things becomes easier as you get more established.” It’ll only be a matter of time before you have more customers, revenues, and profits.
- Some strategies will work for you and others won’t. That’s perfectly okay! No two businesses are the same. The key, though, is to experiment and find what works for you.
With that out of the way, here are five strategies to start experimenting with today.
Don’t get overly discouraged. If you can preserve and simply survive your first year, then acquiring customers, growing the business and all those things becomes easier as you get more established.
1. Contact Your Family and Friends
Reaching out to family and friends is often the first port of call for many small business owners, regardless of industry.
“Don’t be afraid to let everyone know,” says Jason Creel. “That might look like a social media post, put it on Facebook, anywhere, but let all your friends and family know you’re starting a lawn care business.” Check out the rest of Jason’s advice below:
2. Use Online Classifieds
Online classifieds are websites where people post short advertisements (either paid or unpaid). Users can either post services they are offering, or services they are in the market for.
There are many online classifieds in the United States—this resource lists 31— to choose from including OLX, eBay, and Craigslist.
Admittedly, finding and filtering through potential customers can be a painstaking process. Also, some online classifieds like Craigslist have a bad rap, with dodgy sales, questionable job postings, and even weirder responses to these postings.
The shortcomings of the platform mean it’s easy for you to stand out and win business. Lanier Lawn Care is proof of that, having obtained a couple of clients through Craigslist without any hiccups. You can do the same. Just send a half decent email in response to any request for lawn care services by following a template like this from Ramit Sethi:
- Introduction: Introduce yourself and the context of your email
- Your offer: Explain your offer.
- Benefits(s): Detail the value, e.g., time savings and the ability for clients to do more of what they love.
- Getting your foot in the door: Get customers to agree to something small first like a quick call, before having them agree to something bigger like using your lawn care services.
- Call to action: Be clear about the next steps, i.e., ask a question, so customers have to respond.
3. Go Door-to-Door
You have a couple of options here:
- Use door hangers
- Hand out flyers and talk to prospects
Although both options help you build brand awareness and land clients, do weigh up the pros and cons.
Using door hangers, for instance, is the least time-consuming because you don’t have to talk to every prospect. But, converting these customers will depend heavily on well-written content.
As Steve Roller, a former lawn care business owner, now turned copywriter and speaker explains: “I always found that the message and offer made a bigger difference than the glossiness/overall look of the piece.”
If you do choose this option, Steve recommends that you use, a standard letter sheet of paper (8.5″ x 11″) folded in half, then put in a plastic bag door hanger.
Handing out flyers, however, requires more of your time but has better chances of converting customers because you can connect with them and get them to like you—and there’s something to be said for that.
Just make sure that when you do talk to prospects you remain professional and smile. As Chris Senger, the founder of Mow Town Edmonton in Alberta says, “Always smile, even when you are talking to someone on the phone. A smile gets things started off on the right foot. People can actually hear a smile,” he says. “As goofy as it sounds, it works.”
Always smile, even when you are talking to someone on the phone. A smile gets things started off on the right foot. People can actually hear a smile. As goofy as it sounds, it works.
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4. Use Direct Mail
Direct mail is an inexpensive way to get a fantastic return on investment. However, response rates are notoriously low, so if you choose this method, send plenty of letters.
And remember, the success of your mailers will largely depend on two factors:
- The content of your letter, which should be conversational, easy to understand, and include a killer offer and call-to-action.
- The quality of your list. A great message is pointless if you send it to customers who are not in the market for your services.
To get started with direct mail consider using Every Door Direct Mail (EDDM), which is a service provided by the United States Postal Service (USPS). It helps distribute mailers to addresses in a specific geographic area, whether that be by neighborhood or ZIP code.
Launching Your First Direct Mail Campaign
To launch your first marketing campaign with EDDM, follow these five steps:
1. Sign up for an EDDM account on USPS
2. Select your postal route
3. Design your marketing mailer using USPS templates
4. Print your marketing mailer
5. Deliver bundles to post office for distribution
For more information on how to launch your first EDDM mailer read What is Every Door Direct Mail?
5. Join Facebook Groups
Join Facebook groups where your prospects hang out so you can connect with them, build brand awareness, and grow your business.
Local Facebook groups are an excellent place to start because many of your prospects from your local neighborhood will be on them.
When you see a post in these groups, politely make contact, briefly explain your offer, and suggest you pop over to meeting in-person to give a quote. Encouraging an in-person meet-up will help you stand out from other lawn care businesses that only post a link to their website or Facebook page and wait for clients to respond. Just make sure you’ve set up your Facebook Business Page before you respond.
Over time, as you interact in these groups and get some clients, you’ll begin to notice how past clients begin to mention you on posts and recommend your services to other prospects.
Your First Client and Beyond
Getting your first few clients when you’re a new lawn business owner can be hard when no one’s ever heard of you. But you can increase your odds of success by focussing on the right mix of strategies: Reach out to family and friends, browse the online classifieds, knock on peoples’ doors, send marketing mailers, and be active in Facebook groups.
By using these techniques, you’ll soon get your first few clients. Just ensure you play the long game from day one: For instance, once you’ve delivered your lawn care services to one client, mention you’re looking for new clients and that you’d happily give a discount for a successful referral. Or, ask them for a testimonial you can use to put on your website.
And remember: Your business journey really only begins after you’ve landed your first few clients. From then onwards, you’ll also need to send professional quotes and invoices, track important job details, communicate arrival times, and make it easy for your clients to pay so they can become repeat customers—all of which can be accomplished with lawn care software like Jobber.