Why Your Home Service Business Needs a Website
If your local service business doesn’t have a website, you’re missing out on opportunities for potential customers to identify who you are and decide if they want to spend money with you.
Nearly every homeowner researches their options online before deciding to hire a service. If you want to be found on Google, you need an online presence. Customers have now come to expect to see a website from their service providers.
While Google My Business, your Facebook Page, or word of mouth referrals can help bring in new customers, a dedicated website works even harder for you. You’ll look more professional and potential customers will see you as being trustworthy.
A website is your best opportunity to tell potential clients who you are, what you do, and why you’re the right choice.
Having a website for your business also means you’re more likely to show up in search engine results (like Google), without having to pay for ads.
Here’s why having a dedicated website is crucial to the health of your local business.
Why create a website for your business?
There are tons of reasons why you should create a website, whether you build it yourself or hire a web developer to create it for you. The biggest reason is that you’re missing out on business when you don’t have a website — no online presence = no business exposure.
According to the Jobber’s Small Business Month survey for 2019, 34% of people would be discouraged from using a small home service business if they didn’t have a website — that’s a lot of business you could be missing out on!
Here are a few other reasons why a website is crucial to your business.
1. Your customers are always online
Your customers just about live on the internet — they’re constantly consuming information online, doing research, and making decisions. You need to be where they are and you need to be ready to serve.
Plus, your customers expect you to have a website. They want access to your hours of operations, services, pricing, bookings, and more, at any time in the day. A website gives you that kind of customer service flexibility.
2. A website builds trust so you can book more jobs
Showing visitors (your potential customers) what you do and who you are builds trust in your service business. People are more likely to book a service with a company they can trust.
A website legitimizes your business, it adds credibility, and it’s a springboard in your professional relationship with your customers. This means they’re one step closer to booking with you.
46% of people prefer to schedule appointments via email, an online platform, or a mobile app.
3. Your website will save you time in the long run
Your website can close sales for you.
Instead of convincing every new prospect why they should choose you, your website can do that work for you. Use it to showcase your best work, or show-off positive reviews from existing customers.
Think of your website as a sales rep who works 24/7/365. A sales rep who never gets sick, never takes time off, never quits, and does exactly what you ask them to.
With a strong website, you’ll be spending less time looking for your next job and more time making money as new job requests roll in.
4. A website lets you go contactless
As we’ve learned from the 2020 pandemic, a website can be a literal lifeline for local businesses. When you can’t go door to door, hand out flyers, or rely on direct mail, all of your marketing has to happen online. A good business website lets you be available to new and existing customers, even in the worst of times.
Handyman entrepreneur Ryaan Tuttle of Best Handyman Boston uses his website to level up his business. With his website alone, he can be found by new customers, collect detailed work requests, send estimates, and get quotes approved — no in-person visit necessary.
WATCH: Marketing your home service business with a website
Should you build your own website or hire someone?
You might want to build your own website or hire a professional to do it for you, depending on the situation you’re in.
We asked a group of field service providers how they got their website up and running. Most said they built their own website for starters while hiring a designer was a close second.
If you’re a service provider just starting out, you’re most likely on a tight budget and hiring a professional right off the bat seems like a costly venture. In that case, building your own website from scratch might be your best bet.
But as your business grows (and your marketing budget!), you might want to consider hiring a professional web designer to rebuild and revamp your site for you.
WATCH: 3 tips to improve your website
If you’re leaning towards outsourcing this work, it might also be a question of what is my time really worth? Hiring a designer might cost more money, but it will typically take less time.
Building your own website might take more time but it can also be very rewarding to create something from scratch. Not to mention, it’s a lot cheaper if you’re trying to keep costs low.
With countless web design tools available, it’s easier than ever to start your own service business and build your own website — you don’t even need to know a single line of code to do it.
Examples of great service business websites
- Stand out with clean design and bold imagery: Northwestern Landscape Design does a great job of showcasing their landscaping work on their site with a simple design and impactful photos of their work.
- Clearly list your services: Your customers need to see what services they can book for you. PROFetick Plumbing has a page dedicated to their services so visitors to their site can clearly see what services they’re able to book.
- Make it easy for customers to contact you: Visitors on Maid Sailor’s website know exactly where to go on the site if they want to get in touch with the business. Contact information must be clear and easy to find.
- Include business accreditations for social proof: Wessex Drainage knows that accreditations are important to their business and to their customers. That’s why they list them on their website, so customers can see that they’re qualified, credible, and trustworthy.
- Show off reviews and testimonials: More social proof. Hall and Sons Plumbing makes a review carousel a main feature on their homepage. Most shoppers won’t book a service unless they know a business has good reviews. If you’re lacking reviews, you can always follow these steps to get more reviews and add them to your website.
- Let customers book work online: Axe and Wedge have an online booking form on their site to speed up their sales process and give their customers a convenient way to book new work.
- Define your branding: Jenergy Air tells visitors what they’re all about from the moment they land on the site. The branding is consistent throughout and impactful.
Website guides for your industry
Ready to create your own website for your industry? Check out our guides for ideas from real local businesses: