How to Follow up on a Quote and Why You Should: Your Personal Guide

image of astro turf providers using field service management software

You got a great lead, sent out a detailed quote, but haven’t heard back…now what? Though it might seem like you have to call it a day and move on to greener pastures, you still have a shot at turning an unresponsive lead into a committed client. You just need to use the right approach.

Sending customized and timely quote follow-ups is one of the best ways to transform stale quotes into confirmed clients who can help you grow your business.

Here’s how follow-ups can scale your business:

  • According to some business owners, it’s not hard to have a successful business as long as you show up and follow through. It’s the secret sauce behind this entrepreneur’s record-breaking year for revenue and profit.
  • If you win the customer’s heart, you’ll likely win the contract. Following up can really impress your prospects and help them make an easy decision.
  • Software can automate follow-ups, so your clients will get personalized emails and texts without you doing any extra work.

“I hate doing follow-ups for quotes and invoices because it makes me feel awkward. But, It actually increases how many people accept your quotes if you follow up with them.”

- Daniel Holliday, Founder of The Climbing Arborist Quote

Read about how Dan Holliday uses Jobber to follow up with his clients

“I can use the app on-site to make a quote instead of taking notes, going home, and typing it into Excel. Then, I email it directly using the templates Jobber created.”

Check out his story

Why should I follow-up on quotes?

When you follow-up on a quote, you keep the line of communication open between you and your prospect.

Maybe they missed your email, or maybe they want some clarification on a specific aspect of the job before committing. If you don’t check-in, you’ll never know!

This can be challenging to keep track of. So, either keep solid notes in your calendar, or rely on a good field service management software like Jobber. Jobber automatically follows up with the customer when you finish a visit or a job.


“Jobber has filled the gap between me and my customers. They feel like they have a relationship with TurFresh. I can’t be thankful enough for the software. It’s really helped me connect with customers and grow my business.”

--John Pla, owner of TurFresh Quote

“We realized that we had to automate our services”

See what John has to say about his record year after making the switch to software

Check out John's story

Why are follow-ups important?

Outside of benefiting your business, you should think of your customers first to answer this question.

Potential clients are looking for someone who wants their business, not someone who’s indifferent about whether or not they sign a contract.

Sending a follow-up demonstrates that you’re organized, on the ball, and that you care about the customer. That goes a long way.

If you’re not convinced that taking a customer-first approach is important, don’t forget that if you win the customer’s heart, you win the contract.

The bottom line is that follow-ups turn quotes into customers, which means more profit.

Most follow-ups only take a couple of minutes.

When you compare that to how much you’d make from a potential job, it’s a no brainer—follow-ups pay for themselves many times over.

READ MORE: How to create an SOP (standard operating procedure) for your business

Do follow-ups work

The short answer is yes. Absolutely!

Take it from John Pla, owner of TurFresh, who firmly believes in following up.

“Everything is about follow up. I’ve had a successful career in home improvement. I’ve always said to all my friends and colleagues that it’s not hard to have a successful business as long as you show up and follow through.”

“If you follow-up immediately with a customer, say, ‘Hey, how did we do? Are you happy? If you’re not, we’re willing to make you happy.’”

Following up means that John knows how pleased his customers are with a quote or a job, and it helps him understand how well his team is really doing on the jobsite and with his customers.

It’s the secret sauce behind his record-breaking year for revenue and profit.

Just like anything else, quote follow-ups only work if they’re done the right way. For follow-ups to be successful, they need to be:

      1. Professional

Your message should be short, sweet, and free of typos.

Bonus points if it’s branded with your logo or company name and addresses the job your prospect wanted your expertise for.

      2. Timely

Sending a follow-up too early or too late will leave an undesirable impression.

Aim for your first quote follow-up to be sent 2-3 days after a quote if you haven’t heard back.

      3. Organized

Past clients shouldn’t get quote reminders and leads shouldn’t get requests for reviews. In order for your follow-ups to be impactful, you need to be organized and on the ball when it comes to client management.

Looking for more?

Find 38 tips for sending successful follow-ups after quotes here.

Start following up

How do I follow up on quotes?

There are three ways to follow up on quotes you’ve sent out to potential customers: email, text, or a phone call.

John firmly believes in sticking to texts and emails because “it all demonstrates your capability.” However, it’s best to stick with the same method you used to send out a quote, and go with what your customers prefer.

     1. Emails

Emails are one of the most common ways that service providers communicate with clients.

If you go this route, you have two main options: manual and automated emails.

Manual emails

If you choose the manual email route, it means that you will need to write, customize, and send each email individually.

This can be manageable when you only have a few clients or leads to work with, but as your business grows (because you’re so great at getting back to your clients 😉 ) it will become harder to organize and track things like quotes, invoices, and payments.

Don’t forget: if your employees need to access emails to stay in the loop, then you’ll need the login details for your email account.

Automated emails

Alternately, automated emails can be set up using client management software that does the work for you.

Using Jobber’s automated email follow-ups, you can write a generic follow-up message, choose when to send it, and customize who it’s sent to.

For example, you could choose to send a simple follow-up email to any clients who haven’t confirmed quotes after 3 days.

With Jobber, handling the admin side of your follow-ups, you’ll have more time to focus on getting jobs done.

     2. Text messages

If you’ve discovered that your customers enjoy texting you, then prioritizing quote follow-ups with text messaging will really help.

According to a recent study we conducted, 84% of homeowners say that being able to text their service provider was important or very important to them.

Plus, 58% of homeowners said they hear back from their service providers within an hour if they texted.

Manual text messages

Manual text messages have the same downfalls as manual emails. Sending out individual texts to clients can be time consuming, messages can get missed, and typos can be made–especially when things get busy.

Again, this is only viable when you have a small client-base. The bigger your business grows, the harder it will be to send, receive, and respond to all of your prospects while keeping track of who’s who.

Automated text messages

Jobber offers the same options for text messages as it does for emails, but with an added bonus: you can have a two-way conversation with your clients through text message.

This option empowers you to easily keep track of all incoming and outgoing texts in one single message center. Plus, all conversations relating to quotes, invoice, work requests, and more are in one place, so nothing gets left behind.

A big bonus is that all this information and communication can be seen by your whole team when they use Jobber.

Anyone with access to your Jobber account can answer customer questions and concerns. Customers aren’t left waiting for a response, and you can give them the type of customer service you want, even while focusing on the bigger picture and all your work at hand.

     3. Phone calls

Phone call follow-ups are becoming less popular for following up.

While phone calls can add a personal touch, they can also be inconvenient, difficult to track, and time consuming for you and a potential client.

With emails and texts, you can see the conversation history between you and a client, which helps if you ever need to go back and confirm details about a job.

Unless you record each phone call you have with a customer, verbal follow-ups just don’t offer the same benefits.

It’s best to only phone clients who have specifically requested them.

Getting Started with Quote Follow-ups

Before you can follow-up on a quote, you need a way to organize them so that you don’t end up contacting the wrong clients, sending too many messages, or getting in touch too late.

That means that you have to get your paperwork in order. It’s essential that you keep track of who you contact, when you contact them, and what for.

Using CRM software will do all the heavy lifting for you because keeping track of all that in your head is a massive task.

With one, you can track all your client interactions.

If you choose a CRM that doubles as field service management software, then you’ll be able to build professional quotes and send invoices through email and text messages too. Plus, there’s the added bonuses of sending quote and payment reminders.

Setting up your follow-up flow

Each client that you have should follow a similar path in terms of your communications to them from the first time you talk to each other to how you plan to keep in touch after a job is finished.

Ideally, you want your main communication strategy to look something like this:

On site estimate ➡️  Quote ➡️  Contract ➡️  Invoice ➡️  Payment

Throw in follow-ups, reminders, and promotions as needed to nudge a client from one step to the next.

Follow-ups are an easy and straightforward way to get more customers, but only if they’re done well.

Using software to keep clients organized, automate follow-ups, and facilitate conversations make you look like a professional, legitimate, and dedicated business owner.

If you’re not sure where to start, try our free quote, invoice, and CRM tool now and see how it can make things easier for you.


Try our new free tool

Manage your leads, clients, and jobs better

Advice Delivered to your Inbox

We’ll send you emails with our latest and greatest posts.


Try Jobber free