Facebook for Your Service Business
Facebook is the largest social media platform in the world and has been making connections between people, businesses, and services since 2004. Though you might think of Facebook as a place to connect with friends, it is also a powerful marketing platform and a way to engage with your audience.
Facebook can be used to showcase your work, show your work culture, and connect with other businesses in your industry. It can also be used to engage current and potential customers and to tailor your advertising to a very specific audience. Customers can post reviews and ratings, which are then visible to others who may be trying to decide whether to hire you.
You can post photographs and videos, promote special offers and add value for your followers by posting informative articles that might hold interest to them.
As you grow your presence on Facebook, your reach will grow to include people who are connected to the people who like your page. As your network grows, so does your potential audience. All you need to do is stay active on the platform, and use it as your customers expect you to do: to communicate, to deliver information, and to demonstrate your commitment to customer service.
While not meant to replace your website, a professional looking Facebook page is an essential add-on that can provide the ‘social proof’ your customers are looking for.
More and more, our culture is one of research and ratings. Potential buyers will go to the web to find the products services they are looking to purchase.
To be able to tap into this potential, you must have a Facebook business page that people can connect to. By encouraging your current customers to review your work and engage with your content, you’ll build the social proof that will help you stand out among your peers.
Targeted Advertising Platform
One of the things that make Facebook so valuable is their advertising platform. With just a few clicks, you can create a marketing campaign that will reach a very specific demographic.
You can customize your campaign with attractive photographs and target your delivery to include a geographical area, specific age range, and more. You can even focus the reach to include specific interests, activities, and parameters, such as homeowners or gardening enthusiasts. In addition, Facebook ads provide a powerful analytics suite, which will show you exactly how people interact with your campaign, allowing you to hone your future ads for better results and a measurable return on investment.
Building Your Page is Easy
After signing up for Facebook, you’re ready to create your business page. Note that your business page is different from a personal profile. A personal profile is restricted to people you choose to be ‘friends’ with while a business page is open to all visitors, who can then follow you by ‘liking’ your page. When you’re ready to start building your page, click on the down arrow at the top right of the browser window. You’ll then see a drop-down menu with several choices. Choose the one that says ‘Create Page’, and follow the prompts.
What you need when launching your business page:
- Classify your Business: this is very important, as this is how Facebook knows how to deliver your page in search results.
- Profile Picture: ideally, use your professional logo. The size of your profile picture is 180px x 180px.
- Cover Photo: this is the banner photo at the top of your page, and is the first thing that people will see when they visit your page. It can be used to highlight your work, your team, or anything else you feel is representative of who you are. The size of your cover photo should be formatted to 851px x 315px (landscape orientation) for best results.
- Fill out Your Profile Info: here is where you can tell your visitors who you are, where you’re located, and what you’re all about. You can add links to your website here as well as an ‘about us’ section, and much more.
- Add Content: good content is what will make your page worth visiting! You can post photos of your recent work, videos, employee profiles, articles about issues within your industry, sales promotions, and more. A good rule is to limit your sales pitches to one pitch for every three or four posts. People these days tend to tune out sales posts, so focus on engaging with your audience before you sell to them.
As with any initiative, the key to success is consistency. Post often and regularly—once a day is usually sufficient unless you have something particularly exciting going on. Many customers will look at the last time you posted as a gauge to indicate how active you are.
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