13 Catchy House Cleaning Ads to Copy in Your Next Campaign
Want to start scaling your cleaning business? You’ll need to start advertising first.
Digital ads are budget friendly and allow you to target audiences by age, location, and interests. With them, you can reach new and potential leads that you wouldn’t be able to contact through word of mouth.
It’s easy to DIY your online advertising efforts and see what’s working, what’s getting you clients, and what isn’t. You can apply a lot of this information to traditional advertising, too.
In this post, we’re going to share some fresh ideas that you can use for your own cleaning ads.
All your questions about house cleaning ads, answered:
An amazing cleaning advertisement includes five important ingredients:
- Visuals: Use a photo, image, infographic, or video to provide an eye-catching visual for your ad. This will stop viewers from scrolling and get them to see your message!
- Branding: Include your cleaning company name, logo, and slogan. Your branding tells readers who you are and helps them remember you later.
- Tagline: In a few words, tell the reader what they can get from you or what sets you apart—for example, “ISSA-Certified Office Cleaning” or “Cleaning Your Carpets Like No One Else.”
- Text: Supporting text, commonly called ad copy, helps explain your tagline and gives extra context for your message. For example: “We use our 50-point checklist to clean every corner of your home. Find out just how clean your home can be!”
- Call to Action: Every ad should include a call to action (CTA). This is the action that you want the reader to take, like calling, emailing, or clicking a button.
When you include these ingredients, readers will recognize your ad, understand your message, and know what to do next. This will help you get clients for your cleaning business.
Pro Tip: Any social media post can become an ad if you promote it on social platforms! For example, just put a few advertising dollars behind an Instagram post, and it instantly becomes a cleaning ad.
READ MORE: The 12 best apps for cleaning services
What do you say on a house cleaning ad?
Cleaning ads should always include two main messages: what you’re offering, and how the reader can get it. You can be as creative as you like with the ad itself, as long as the offer and call to action are still easy to understand.
Here are 13 examples of cleaning ads for a range of residential, commercial, and housekeeping businesses. They’re based in different geographic areas, but they reach their audiences in similar ways.
Let’s explore some of their advertising ideas—and how you can create similar cleaning ads of your own.
1. Lead with your branding
The Adèle Express brand is super polished, which makes them easy to recognize. They included it front and center in this ad by using a smiling team member wearing a branded uniform. (If you look closely, you can see he’s also using their own branded cleaning supplies!)
When you share images of the real people who will be cleaning homes or office spaces, it adds a personal touch to your ad and to your brand. It also helps build trust, humanize your business, and show off how professional you are.
Pro Tip: Create a similar ad by snapping a photo on the job. Don’t have a branded uniform or even just a brand? Design your own using a branding tool like Looka.
2. Advertise a contest or promotion
Go Clean Co. advertised their annual 12-week cleaning challenge using an item giveaway. The ad included a carefully staged photo that looks great and shows off the prize.
Their call to action was to leave a comment on the post. This type of audience engagement helps ads perform better and get in front of more eyes, which leads to more new clients.
Pro Tip: When you’re running any kind of promotion, make sure you’re giving away something that won’t hurt your bottom line. Start small with a single free or discounted clean, then work your way up to bigger items (like a free year-long cleaning plan).
3. Show actual results with before-and-after photos
GreenHouse Cleaning Services showed off the quality of their work with simple before-and-after photos.
This one’s really easy to do yourself. Get a photo before you start cleaning an especially dirty area, apply elbow grease, and take another picture when you’re done.
Posting and promoting these images on your social media pages (like Facebook and Instagram) helps you reach potential new clients. If they like what they see, it’s easy for them to get in touch and book a visit.
Pro Tip: Use our free before-and-after image maker to create your own ad just like this one.
4. Time your ads for seasons and holidays
My Amazing Maid shared this cleaning services ad at the end of the year, just in time for New Year’s. It’s a time when people make resolutions for the upcoming year, like saving time or keeping a cleaner house.
This ad was timed just right. By tapping into the resolution mindset, My Amazing Maid was able to make their house cleaning service feel like a great idea to kick off the new year.
Pro Tip: Keep track of seasonal changes and upcoming holidays, and try to post about them once a month. This keeps you relevant without being repetitive.
5. Engage viewers with video content
Clean Results posted this video showing off their services, their team, and what clients can expect from working with them. It’s high energy and there’s good production value, which impresses potential clients.
It also includes a CTA with a nice incentive—a free estimate for cleaning services. No commitment, just a conversation and a ballpark number to see if the working relationship is the right fit.
Pro Tip: You can shoot your own video using your camera phone, or you can work with a pro videographer to create your masterpiece. Using yourself and real team members within the ad can build trust with potential customers.
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6. Share satisfying cleaning work
Video is also great for sharing satisfying visuals, like this rug-cleaning video from Clean That Up. You can share the process from start to finish. This shows viewers not only how you do it, but also how impressive the results are.
Clean That Up’s video is especially satisfying because the rug doesn’t seem that dirty at the beginning. But when you see the dirty water poured out at the end (plus before-and-after photos), it’s clear how much the cleaning was needed.
Pro Tip: Include tools and techniques in your videos so viewers can see how you get the job done. For example, you can share your favorite cleaning supplies or your personal hack for certain cleaning tasks.
7. Build your email list
Once they collect email addresses from potential clients, Plan: B Cleaning can add contacts to their cleaning business CRM, send out email newsletters, and have their sales team contact them about ongoing service.
An incentive like this can be expensive if lots of people redeem it. But that’s a small price to pay in exchange for the new clients and marketing opportunities you can get in return.
Pro Tip: If you’re collecting email addresses, make sure you’re sending them valuable content regularly. It takes time and effort to get results from email marketing, but it can also be incredibly rewarding.
8. Share your hard-earned testimonials
Word of mouth, like reviews and referrals, is one of the top ways to market any home service business. Aloha Maiden Cleaning Service earns great reviews, and they took this ad as an opportunity to share one.
Simple text-based testimonials can often look boring, but Aloha Maiden combined the review with clean, well-designed visuals that make social media users take notice.
Pro Tip: You can easily create testimonial graphics of your own using free design tools like Canva. You might also like to include photos of your clients—just make sure to ask for permission first.
9. Speak to clients’ pain points
Sparkle Buddy Home & Office Cleaning does a great job at knowing who their clients are and what their pain points might be. This relatable, compassionate ad is more likely to make their target audience (moms) respond.
In addition to that, their ad copy is clear, and it matches their branding and logo. They used a Facebook ad to encourage leads to either like their Facebook page or send a message.
Getting leads to like your page is a great strategic move. It doesn’t require any effort or commitment, but followers will see your content posts in their newsfeed. With regular posting over time, you can turn a follower into a client.
Pro Tip: Try to match up your call to action (CTA) with your ideal client. For example, if you’re speaking to a busy parent, the last thing they want to do is fill out a long contact form. Getting them to simply click a button instead is much more reasonable!
10. Show off your services
U.S. Cleaning Service LLC used a carousel-style ad to showcase their list of cleaning services. Each service is paired with an original photo (not a stock image), which makes the cleaning advertisement look authentic and real.
Facebook’s carousel ads make it easy to showcase specific services, like deep cleaning, steam cleaning, green cleaning, seasonal services, or laundry services.
If you want to go the extra mile, link each carousel image to a specific service page on your cleaning business website. This makes it easy for potential clients to click and learn more about services that interest them.
Pro Tip: If you decide to use images in your ads, take your own photos and avoid stock photography. It can look staged or fake, which doesn’t create the best image for your brand.
11. Focus on overlooked areas
Who even thinks to clean their grill, anyway? Not these folks, unfortunately. But not to worry, Meticulous Cleaners has the problem covered.
By showing photo evidence of a rarely cleaned BBQ, Meticulous Cleaners prompts readers to think about the state of their own grill—and who to call for a clean.
This ad actually serves a few purposes. It provides a full list of their BBQ cleaning services that the reader may not know about. It’s also a giveaway post to encourage likes and drum up new business.
Pro Tip: Next time you clean an overlooked area that’s in bad shape, take a photo. You can use it in your own advertising to share the importance of a good deep cleaning. Just make sure to get the client’s permission before you share!
12. Create FOMO with a set timeline
Go Clean Co is on a roll with their advertising! They took a more creative approach with this ad by using a stop-motion video instead of a photo, but it still works. It’s memorable, it’s seasonal, and it’s a great offer.
They made a smart move by encouraging both sales and post engagement. This covers two different audience groups—those who want to buy it for others, and those who want to own it for themselves. A simple link makes it easy to follow through on the call to action.
The best part about this ad is the time limit. It’s short, so leads won’t have access to the discount for long. This creates FOMO (fear of missing out) if you don’t buy the book before the sale ends.
Pro Tip: Always set a timeline for your promotions and keep it short. If you want a longer sale, you can always extend it. That’ll help get results, too.
13. Advertise to attract new hires
Advertising isn’t just for clients. It’s also a great way to find employees, and this ad from Legion of Clean is one example of that. They used a bright, eye-catching ad to announce their open interviews.
Legion of Clean also made sure to include all the information that applicants need to know—where to go and when, what to bring, and how to learn more about the business.
This is a budget-friendly way to grow your cleaning business. It also creates some brand awareness. Potential clients might see the ad and rememberLegion of Clean when they’re looking for a cleaning service.
Pro Tip: When you’re hiring cleaners, show off the unique work experience you offer. One way to do this is by including video and team testimonials in your ad. This shows potential employees what it’s like to work for your business, why they should apply, and who they’ll be working with.
READ MORE: Train cleaners with these 8 simple tools
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Now that you’ve seen these cleaning company ads examples, you’re ready to build your own cleaning ads. Here’s how to get started in 6 simple steps:
1. Understand your value
In your ad, showcase features of your business that clients love or that make you unique from competitors. This could include:
- Your mission or value statement
- Customer testimonials
- Your customer satisfaction warranty
- Outstanding promotions
You can use this value statement in your ads. Just be clear and realistic about what you’re offering so readers know exactly what to expect from your services.
READ MORE: Get our free house cleaning checklist
2. Identify your audience
Once you know what value you offer, it’s time to identify the people who will appreciate that value. These folks are likely to need your cleaning business the most.
Let’s say you have lots of testimonials from working professionals with zero free time. You can use your understanding of that audience (and those testimonials!) to reach even more people just like them—and do it more effectively.
3. Define success
There are lots of reasons to advertise your cleaning business, like getting more clients or increasing brand awareness.
Nail down what success will look like at the end of your advertising campaign, and be specific and realistic with your goals. Here are a few examples:
- 50 new customers added into your CRM in two months
- 30 new quotes completed in a fiscal quarter
- 100 email addresses collected in three weeks
You should also decide how long you’ll be running your campaign. The great thing about digital marketing is that you can run ads for a few days, a few weeks, or even a few months.
4. Set your budget
When you know what success looks like, decide how much you’re willing to pay for that success. This will be your budget.
Budgeting isn’t just the amount you’re willing to spend. It’s also what your cleaning company can afford to spend. Don’t worry—your digital ads can be effective without breaking the bank.
For example, you can spend as little as $20 a week on Facebook and Instagram ads. When your budget runs out, your campaign stops—but you’ve probably earned some leads first.
READ MORE: Customize our free cleaning invoice template
5. Set up an online presence
Advertising is most effective when you can send potential clients to a single online source of information. More often than not, this online presence is your website or social media page.
You can’t run digital ads on social media without having a social media account. Start with an Instagram Business profile or a Facebook Business Page, then build new pages on other platforms as needed.
A lead is much more likely to work with you when they see an established online presence with photos, reviews, and an About Us section. That kind of information inspires confidence in your brand.
READ MORE: A month of Facebook post ideas
6. Design your cleaning ads
You’ve done all the setup and planning for your cleaning advertisement campaign. Now all you need is the actual cleaning ads.
Choose which format to use, like a process video, a testimonial graphic, or before-and-after photos. Include your value statement and visuals that your ideal clients will identify with.
Don’t forget to brand your ads, too—and make sure they’re consistent with the look and feel of your website and social media.
How do you make a cleaning ad?
You can easily make your own cleaning ads using free design tools like Canva. Just make sure to use high-quality logo files, photos, or videos to make the best possible impression on potential clients.
When it’s time to advertise your cleaning services, start with online platforms like Google search and display. You can also advertise on a social media platform like Facebook or Instagram.
If you’d like, look into listing your services on lead generation sites like Angi (formerly Angie’s List), HomeAdvisor, Porch, TaskRabbit, Thumbtack, or Yelp. Advertising looks different on these sites but can still be effective.
All of these online channels are popular choices for cleaning business owners who want to DIY their advertising. You don’t have to be a marketing guru to get started, and they all come with guides to help you along the way.
How do I advertise a cleaning service on Facebook?
Facebook makes it simple to start advertising your cleaning business. Just set your location, target audience, and budget, then create your cleaning ads using their ad builder.
Or, run Facebook and Instagram ads through Jobber using our integration with Mailchimp.
Where can I advertise my cleaning services for free?
These are a few free options for cleaning advertisement:
- Social media: Social media is free to set up and use. Your followers can also share your posts with others, which does the advertising for you.
- Email: Send marketing emails to your list of clients and leads, making sure to offer valuable content that positions you as a cleaning expert.
- Content marketing: Write regular blog posts for your website that share cleaning tips and other useful content. You can also offer to write guest blog posts for other companies or cleaning publications.
- SEO: Do search engine optimization (SEO) on your website. This will make it appear higher in a list of search engine results for local cleaning services.
- Google My Business: Set up a Google My Business listing as another way to help boost your position in search engine results. See below for an example of what that looks like in action.
Google display ads can be customized in lots of ways, as long as they’re a certain size. Search ads, on the other hand, fit a specific format. Here’s an example of what it looks like:
You’ll need to plan your ad copy carefully since you have limited space to work with. Google’s text ad guide can tell you what content to write, where to put it, and how long it should be.
Google’s Local Services Ads are also displayed in a templated format. Here’s an example of what that looks like in action:
As you can see, your Local Services Ad includes the following information:
- Your name
- Your Google My Business average rating
- Google Guaranteed status (if you have it)
- Your location
- Whether you’re open at the time of searching
This format makes it extra easy to advertise your cleaning business without too much effort.
Now that you know what your cleaning ads could look like and where you can run them, you’re ready to start your first ad campaign and promote your cleaning business like a pro.
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Originally published September 2019. Last updated January 21, 2022.