Essential Elements of a Perfect One Page Website
Having a website is vital for any field service business, because it gives you a solid online presence or virtual ‘store-front.’
An online presence helps to establish your credibility in your industry as well as provides an easy way for clients to find information about the services you offer, contact details, and former projects.
You can create a single page website for your field services business, that showcases several important items.
1. What’s different about YOU?
In marketing speak, this is referred to as your ‘value proposition.’ Your value proposition defines what you do and what sets you apart from your competition.
Statistically, people scan your page for 5 seconds to see if you have what they are looking for before they click away. Having a clear value proposition at the top of your page states loud and clear whether you are a match for what they seek and goes a step further to tell them why you’re the best. It could be the fact that you personally oversee all your team’s work, or the fact that you use a software program (like Jobber) to streamline your activities.
2. Getting in touch
Your prospect should never have to ‘hunt down’ your contact details.
Even on a one page website, if your details are buried at the bottom or stashed behind a Contact button, you’re making it harder for them to get hold of you than, say, your competition!
It is always important to provide prominent phone numbers, email addresses and social media icons, so your visitors know how to get in touch with you easily.
This one page website (which we’re breaking up into 4 parts for this article) makes short work of getting their contact info in front of potential clients, with a telephone number and email at the top of the header and a large ‘Get A Quote’ front and centre in the header.
Like any website, you need to clearly spell out what you do for people visiting your one page website. A services section is where you do this.
When writing small blurbs to describe the services you offer, remember the old saying “features tell but benefits sell.”
For example, if a feature is that your product controls the temperature without using energy then the benefit is a lower energy bill.
A great formula to follow is feature, transition, benefit. Some transitions include:
- which provides you with
- so you will receive more
- this allows you greater
- enabling you to spend less money
Let’s put one together:
“We provide and install proprietary lighting controls which monitor their environment and adjust depending upon the amount of ambient sunlight creating massive savings on your home energy bill.”
4. About us
Make sure your website includes an About Us section that provides visitors with some information on who you are and what your company is all about. This is a great place to talk about the values of your company and your customer-first approach.
Because you have a one page website, you don’t necessarily need to take up space listing the bios of every employee. Just a brief synopsis of who you are and what you stand for will do.
5. Previous projects and reviews
The most vital information that people will look for on your page is a reference to your past work. This may be a photo gallery or a list of projects.
They will analyze your work to see if it is similar to the work they need done and to assess your attention to detail and the quality of the job. This is where the rubber meets the road, so make sure you use high quality images of your best work.
If you have been shy or forgetful about asking for testimonials, don’t be. They are essential for a successful website and online presence these days. For best results, provide reviews that include the name of the client and an image of them if possible. Better yet, make a short video clip of an interview with a satisfied customer, and embed that into your single page website. Few marketing tactics are as effective as having a real person speaking on your behalf.
6. Calls to action (CTAs)
Asking your visitor to take action is an important step, and adding CTAs to your site increases the chance that they will contact you many times over. You don’t need a loud, flashing sales button, either, just some guidance for your user to lead them to the point where they ask for a quote or estimate.
7. Company info
Assuming you’ve told the prospective client who you are and why they should consider you, the next step is to tell them where you are and what your service area is. It’s also important from a local search engine optimization (SEO) viewpoint, so your company comes up in results when people search for your services in a specific area.
Ideally, your one page website should have a section where you provide useful information such as physical address and hours of business. This doesn’t have to be near the top of the page, as long as it’s listed and preferably accessible from the navigation menu.
This single page website shows how you can ‘slot it in’ without making your site too busy.
Having a website like these might sound like an impossible dream and a lot of work, but it’s easy and painless if you appoint a professional website design company to do it for you. And once you have it in place, it’s going to keep on trucking for your business—every day while you’re out of the office tending to your contracts.