9 Inspirational Plumbing Websites and Designs to Help You Get More Leads
The first step in marketing your plumbing business is to create a website that works as hard as you do.
There’s a misconception that because plumbers provide a crucial service and are always in demand, they don’t need to work as hard to market themselves. That’s just plain wrong. In a crowded market, the only way to grow your plumbing business and succeed is to set yourself apart from the competition and make yourself the clear choice for new leads. A clean and professional website is your ticket.
A great plumbing website does three crucial things:
- It helps you be found by new leads searching online
- It helps to legitimize your business, showing visitors what you do and why they should trust you over anyone else
- It makes it easy for leads to contact you and book appointments
In short, think of your website as a 24/7 salesperson, tirelessly communicating services, reviews, competitive differences, and other useful info your prospective clients are looking for.
Below, we’ll go through each of the essential elements a plumbing website needs, with screenshots from real plumbing businesses to show you just how easy it is to design a great website yourself.
The best plumbing websites have these things in common:
- A user-friendly design
- A professional logo
- An easy way to get in touch
- The areas you serve
- List of plumbing services provided
- Your competitive difference
- Original photos and videos
- Testimonials, accreditations, and awards
- A responsive design
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1. A User-Friendly Design
Visitors will judge your website in a matter of seconds, especially if they are in need of emergency plumbing services. Don’t clutter your homepage with loads of information, low-contrast fonts, or overwhelming graphics.
Instead, give visitors the information they’re looking for as soon as they land:
• Who you are?
• What you do?
• How can they contact you?
Take a look at John the Plumber’s website, for example. As soon as you land on the homepage, you can answer each question without even having to scroll:
- Who are you? John the Plumber, Ottawa’s premier plumber
- What do you do? Fast plumbing repair, hot water heaters or drain unblocking services
- How can they contact you? By phone at 613 227 7465 or online by clicking “Send us a Work Request”
Take a few minutes to write down those three questions and your answers. Once you’ve got those locked in, it’s time to design the rest of your plumbing business’ website!
Pro Tip: You don’t need to hire an expensive agency to create a professional-looking plumbing website. There are many affordable, non-technical options, such as GoDaddys’ GoCentral Website Builder, which lets you choose templates and get started quickly.
2. A Professional Logo
Usually placed in the top left corner, a unique and professional logo serves to legitimize your company and create a memorable brand.
We love how Butler Plumbing has designed a logo that reflects their name, but also includes a pipe wrench to give it a trade-specific twist:
3. An Easy Way to Get in Touch
When a client has a burst pipe or other plumbing emergency, they need to contact you FAST. Make this easy, and you’ll win more business.
Place your phone number at the very top of the page in a high-contrast font. We also strongly recommend that you include an online form for requesting work, since not all customers will want to speak on the phone.
Modern Plumbing & Heating, from Flathead Valley, Montana has done a great job of making their phone number high visible in two spots on their homepage. They also include a bright red “Request Service” CTA (Call to Action) that links to a Jobber Work Request form. This way, clients can get on their radar 24/7 and no information slips through the cracks:
Pro tip: In addition to a ‘Request New Work’ button, Modern Plumbing has a link to their Client Hub, where existing customers can securely log in to view quotes, make changes, and pay their invoices. This way, they keep all client info in one place and can provide even better customer service!
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4. The Areas you Serve
Not listing the areas you serve is a frustrating experience for customers who want to find the “plumber near me” as quickly as possible.
Mammoth Plumbing’s homepage clearly states that they serve the Greater Houston Area. Visitors can then click on “Service Areas” in the navigation bar to see a map and a detailed list of cities.
Pro tip: Check out that well-placed offer to “get a free quote.” Adding CTAs throughout your website ensures that when clients are ready to contact you, you’re never more than one click away.
5. List of Plumbing Services Provided
Customers want to know that you offer the exact plumbing service they need.
Jake’s Plumbing distinguishes their residential and commercial plumbing services in the menu bar, so prospects can hone in on exactly what they’re looking for:
6. Your Competitive Difference
Consumers today are used to comparison shopping. They’re looking at multiple plumbing websites to decide which one suits them best.
If you want to win their business, your website needs to clearly explain what makes you different from the rest.
What unique service or offering do you bring to the market? What do you specialize in or do differently than anyone else in the area? For example, you might offer 24/7 service in an underserved neighborhood, or have more on-call technicians than any competitor.
Once you know your competitive difference or USP (Unique Selling Proposition), add it to your website as a tagline or a “Why Choose Us?” section, as seen on Valor Plumbing’s website below:
7. Original Photos that Serve a Purpose
Nothing builds trust and credibility more than clean, bright, original photos.
Most smartphones are equipped with high-quality cameras, so you can snap some professional-looking photos yourself and upload them to your website in minutes!
Here are some ideas of photos to include on your plumbing website:
- You and your technicians
- Your company vehicle
- Before and after photos or photos of finished work
- A 1-minute video of yourself talking about the company’s mission, services, and history
Jake the Plumber shows their full team, smiling and in uniform:
Meanwhile, Scott Robillard Plumbing and Heating’s website offers a great example of a before & after plumbing services gallery:
Pro tip: As a general rule, we don’t recommend using stock images because they can look artificial and stuffy. But, if you don’t have any high-quality images of your own, you can creatively use stock images as a way to inject humor and grab your visitors’ attention.
Check out how North Star Plumbing, from Windsor, Ontario, uses cheeky stock images to draw attention to their free quote offer:
8. Testimonials, Accreditations, and Awards
You’ve worked hard to establish your plumbing company as a legitimate, trustworthy, and professional local business.
Show off your badges, awards, accreditations, and testimonials to show prospective clients you mean business.
180 Plumbing and Heating has integrated their Google Reviews right onto their website for a nice touch of social proof:
Here are a few ideas of plumbing awards and accreditations to add to your website:
- Plumbing Contractor License
- Master Plumber License
- Master Natural Gas Fitter License
- Better Business Bureau Grade
- Any “Best Of” badges or certifications (i.e. Angie’s List Super Service Award)
- Positive customer reviews
- Number of years in business
- Organizations you are a member of (i.e. PHCC, MSCC)
- Trusted partners you work with
9. A Responsive Design
Finally, if you truly want your plumbing website to be found and convert more leads, you need to make sure it looks good and loads quickly on any device. You need a responsive design.
A responsive design simply means that your website automatically resizes to adjust to the visitor’s screen size, whether they are using a desktop computer, laptop, phone, or tablet.
Responsive design has been standard practice for years, and with more and more people searching for local businesses online, it’s an absolute must for modern businesses.
Simply choose a responsive template. Then, go a step further by adding a click-to-call button so visitors can call you in one tap:
Win More Business with Your Plumbing Website
Wondering what all of these great plumbing websites have in common?
They all use Jobber business management software to improve client communication and business efficiencies.
When a client submits a new work request, Jobber sends your business an email alert. You can review any new requests in Jobber, and in just two clicks turn them into a quote or job. You can easily add a link to Work Requests on your website or social media channels to collect new leads.
Want to see it in action? You can try Jobber for your plumbing business for free.
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Over to You
There are tons of other elements you can add to your plumbing website, such as coupons, a chat bot, blog content, or even a careers page, like our friends at Pro Fetick.
The most important things to remember are to keep it simple and make sure it reflects your plumbing business. Use the advice above, and you’ll soon have a plumbing website that works as hard as you do.
Want more? Watch this video to learn easy ways to improve your service business website.