7 Great Cleaning Websites to Inspire Your Site’s Refresh
If you own a cleaning company and your website is a mess, you’ve got an opportunity to clean up your marketing.
Many business owners adopt a “set it and forget” attitude towards their website. Bad idea.
These days, when people are looking for cleaning services in their area, they run a quick Google search. You want your site to be one of the top results, and when that prospective customer clicks on your listing, you want your website to make a good impression.
So how do you conduct an effective refresh of your company’s site? Easy. Make sure it contains key components that boost your business’s professionalism and compel your customer to give you a call. To help you visualize what these elements are, we’ve included examples of cleaning companies that have got the art of web design down pat.
Editor’s Note: This article originally appeared on Jobber’s Blog in October 2013 and has been completely updated for accuracy and today’s web design trends. If you’re interested in the latest trends for the cleaning industry in 2018, read the latest from Jobber Academy: 5 Cleaning Industry Trends, Predictions, and Statistics for 2018
Avoid clutter and keep it clean
Without a doubt, your company has a lot to be proud of. It could be industry awards, a high ranking in a customer satisfaction survey, or glowing testimonials. As a result, it’s tempting to squish all of this onto your home page. Make sure you don’t fall into this trap.
Commercial Cleaning Canberra does a fantastic job of keeping their page clean. Their home page includes images of commercial spaces including medical offices, gyms, and conference rooms. Instantly, a potential client is greeted by an example of what they would get working with this company.
The last thing you want someone to think while reviewing your cleaning company site is, “Gosh, this is so cluttered.”
Most importantly, the information a reader will almost instantly look for is pricing and an outline of the services they offer. The menu bar is clear and prominent and allows visitors to quickly navigate to the pages with the relevant details.
Klean Sweep is another example of a site with neat, user-friendly web design. Their menu makes it easy for them to navigate to important information like service descriptions and contact details. Each section and individual page is broken up into easy-to-read portions of text.
Make it easy for customers to contact you
Communicating with potential and existing customers is one of the main reasons you have a website—so make it easy for people to contact you!
Maid Sailors does a great job of making it easy for people to find their contact information. Their phone number is prominently displayed in the header of their website, and there is an easy to find Book a Cleaning call-to-action at the top of the home page.
Provide social proof
Accreditations, rankings, and online reviews are great ways showcase a company’s reliability and trustworthiness.
Clean My Space displays their A+ Better Business Bureau rating at the top of their site, providing social proof and validation. They also link to the exact page of the BBB ranking, allowing site visitors easily confirm the company’s grading.
Potential customers can also visit a media page, listed in their home page menu, and browse Clean My Space’s media mentions and appearances.
User-friendly design across multiple platforms
Websites used to be designed exclusively for desktop computers and laptops as that’s how web visitors would consume content online. But in 2017, you have to think about the various ways people access the web. Today, more people than ever are accessing the web via their mobile device.
Today’s best websites are mobile responsive, meaning that they respond to or resize based on the type of device the site is being viewed through. Responsive web design is all about creating websites that have the user in mind. Every decision from copy to images to button placement should tie back to the user’s experience. Some things to keep in mind while designing your site include:
- Can a visitor easily find the contact information?
- Is the text easy to read with this color scheme?
- Is it easy to navigate this menu on a smartphone?
Scrolling through South Beach Cleaning’s website is user-friendly whether you’re on a desktop, tablet, or smartphone. The site is consistent and well designed on all screens and the color scheme and the sectioning give the site a smooth quality.
Use engaging photos and images
There are several cleaning websites out there and you want yours to stand out. Try including interesting images and video as an easy way to set a personalized tone for your website. Avoid generic stock images as frequently as possible and, instead, focus on images that showcase your company. You want your website to show off your company’s personality and commitment to professionalism.
Out of Sight Cleaning hosts a video on their homepage that communicates what the company’s services are as well as showing off some of the company’s personality. This instantly makes the site’s visitor feel like they already know the company that will be working for them.
Display before and after photos
When it comes to promoting your business, don’t just tell your customers what you do—show them! Show off before and after shots of spaces that you’ve cleaned so potential clients know what your company is capable of.
Squeaky Clean House offers ‘Before and After’ photos of their deep clean services to emphasize the work that they do. They also include the name of the team member who completed the job, which adds a personal touch.
Don’t put off updating your website
Your website is one of the most important marketing tools in your arsenal. It helps establish your company’s credibility and gives customers a way to contact you. Use these websites and the accompanying tips as inspiration for updating your cleaning company’s website.
For more ideas on how to boost your online presence, check out 3 ways to set up an online presence for your business and a month of Facebook post ideas.
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