6 Great Landscaping and Lawn Care Websites
With more than 90% of consumers researching products and services online, your website is one of the most important elements of your marketing strategy. A smooth user-experience and effective design helps prospects learn what they need to know about your company before deciding to pick up the phone and find out more.
So in order to make that great first impression, you need an up-to-date website. Whether you’re looking at a brand new lead generating website, or thinking of making updates to your existing site, it’s important to stay current and follow best practices.
We’re going to review 5 websites from landscape and lawn care companies to show you the dos and don’ts of lawn care and landscaping web design. Whether you’re building the site yourself or passing along notes to a web designer, be sure to keep the following details in mind.
Editor’s Note: This article originally appeared on Jobber’s Blog in July 2013 and has been completely updated for accuracy and today’s web design trends. If you’re interested in the latest trends for the lawn care industry in 2018, read our annual roundup: The Top 6 Lawn Care Industry Trends to Watch in 2018
Salisbury Landscaping makes a great first impression with their website. The site provides website visitors with straightforward navigation and easy-to-find contact information. In addition to a clearly labeled Contact page, the company’s contact information is consistently located in the header and footer of every page.
Key Takeaway: Your website exists so clients and potential clients can contact you. Keep your website simple so it’s easy to navigate and make sure the most important information, your contact info, is easy to find.
Northwestern Landscaping gets it. They do great work and they let their portfolio shine on their website.
The website uses photos on the homepage to help describe their services and the Gallery page of their website showcases their incredible portfolio and some of the great work they’ve done.
Key Takeaway: You do great work for your clients, so advertise your work in an online portfolio! Show your customers what you can do for them by including photos of past jobs.
Dunner’s Lawn Service
Dunner’s Lawn Service doesn’t waste any time letting you know they have you covered. For starters, the very first thing that jumps out at you when you go to their site is their promise of a 100% Service Guarantee. When you scroll down you get a full sense of services they provide including, spring and fall clean-up, snow removal, lawn care, and landscaping.
Key Takeaway: When a site visitor is on your website, they might be shopping around and looking at competitors. Position yourself as a leader and give your customers a reason to call you. Dunner’s Lawn Service offers a 100% service guarantee—how can you stand out from the competition?
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Robinson Environmental Design
Many landscape installations aren’t completed overnight, so if you offer services that involve a longer process, make sure your customers know you’ll guide them through every step.
Robinson Environmental Design’s website clearly communicates their process; from the first meeting, through to design, installation, and maintenance.
Key Takeaway: When you’re thinking about content for your website, think about the questions your potential customers have and answer those questions. Explain your process and provide information on what it’s like to work with your company.
Key Takeaway: Find ways to incorporate the testimonials of happy customers into your website. Accreditations, rankings, and online reviews are great ways showcase a company’s reliability and trustworthiness.
High Tech Landscapes Inc.
A blog can help establish your expertise in the landscaping industry and it can be a great way to share tips and advice with potential customers. High Tech Landscapes Inc. has done a great job with their blog. They post new articles regularly providing tips and advice, and they also use their blog to highlight happy customers and provide testimonials.
Key Takeaway: Demonstrate your company’s credibility with a company blog and social media presence. If you are planning on having a blog on your website make sure you have a plan to update the blog regularly.
Not quite ready for a blog? Get started with social media and check out Jobber Academy’s recommendations for a month’s worth of Facebook posts.
Be where your customers are looking for you
If you want customers to find you, you need to go where your customers are looking—you need to be online. Your website doesn’t need to be complicated to be effective. Use these websites and accompanying tips for inspiration for your next website or website redesign. Good luck with your online marketing!