4 Factors Impacting the Future of the Cleaning Industry
Editor’s Note: This article originally appeared on Jobber’s Blog in 2014. For the latest in cleaning industry trends read 5 Cleaning Industry Trends, Predictions, and Statistics for 2018
From new technology to the economy, several factors play a role in shaping the future of the cleaning industry. Those hoping to move their company forward need to be aware of emerging trends and opportunities in order to stay ahead of the game.
Here are the latest trends we see having the greatest impact on the future of the cleaning industry:
Technology has influenced how cleaning companies manage their business activities and also how they communicate with their customers.
So how could a cleaning company like yours take advantage of customers leaning towards tech savvy solutions? Start by setting up your online presence and make sure you have a website. Company websites are now becoming the first point of interaction with their customers. Are you taking your cleaning company website seriously?
Your clients are increasingly looking to book their appointments online. Managing online quotes is easy with Jobber’s web form integration. Simply create a custom form for your website and let your clients submit their requests.
2. Customer research
Today, customers are more inclined to first research a company online before ordering services. (Are you catching this trend? Your website is vital!)
Cleaning companies need to take advantage of this opportunity by engaging with their clients online and quickly responding back to positive or negative reviews. Staying on top of your reviews creates a community of customers that feel like their recommendations and comments are being taken into account.
3. Inexpensive marketing channels
Cleaning companies have access to several affordable digital marketing channels including social media, a company blog, and Google Adwords.
Social media allows business owners to engage with customers in real time, portray their company’s personality and connect with other businesses. A company blog lets businesses share ideas, prove authority on a particular subject.
If you want to take your cleaning business to the next level, investing in these easy to use (and cheap) marketing tactics will help your cleaning company stay ahead of the competition.
4. New cleaning products
Technology and innovation are creating new cleaning products that consumers are demanding and cleaning companies can use. Additionally, consumers are increasingly more interested in environmentally friendly products.
Research from Smithers Apex has identified a number of technologies that will affect the direction of the cleaning industry in the coming years:
- The need for washing will be reduced with the use of textile surface treatments.
- The need for packaging will be reduced as the concentration of cleaning formulations continues to increase.
- The use of microprocessors, sensors and automatic metering of detergents will increase. This will reduce the amount of energy and water and required for cleaning.
- The use of cleaning wipes will continue to grow for surface cleaning applications.
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