3 Ways to Set Up an Online Presence for Your Business
An online presence is a major asset when it comes to marketing your business. But where should you start?
An online presence gives your business credibility. It allows people to confirm your business ‘exists,’ and your online interactions with other customers can give them a peek at the customer service and quality of service you provide. Being online is simply an all around great way to engage with potential and existing customers.
That being said, setting up an effective online presence is a huge topic and it can get complicated. But there’s no need to be intimidated. You can start small and work your way up to bigger things when you’re ready—baby steps!
Here we give you some basic pointers on how to establish your online presence along with some ideas for how to take it up a notch when you’re ready.
1. Start with Social Media
If you use just one social network for your business, make it Facebook. With well over 1.5 billion users in 2016, Facebook has the most users out of all social media platforms. The demographics of people who use Facebook show that the majority of them are most likely the household decision makers who would be pursuing mobile services such as cleaning, lawn care, snow removal, etc.
Facebook advertising is also fairly easy to set up, and allows you to easily target people by interest and region.
Social media is a space you for you to be creative. Share company updates, seasonal service reminders, special offers, and before and after shots of your work. On that note, photos are a powerful social media tool, and you can find a few more photo marketing ideas here.
Social media is a space you for you to be creative. Share company updates, seasonal service reminders, special offers, and before and after shots of your work.
Once you’re ready to establish your business on other channels, Twitter and Instagram are natural next steps. But before you bite off more than you can chew, keep in mind that consistency is key when it comes to acquiring and maintaining followers on all social media channels. You want to set up a realistic posting schedule that your followers can anticipate (once a day, twice a week, etc.), and be sure to check your channels often for client questions, feedback and interactions.
2. Gather Online Reviews
Online reviews are one of the best ways to amplify your online presence. Anything your customers are saying about your company will carry more credibility than what you say about your own work. Good online reviews are an authentic way to promote your business and speak to your credibility.
We did a quick Google search for Edmonton Pest Control and got the following results:
In this example, which company would you call first?
Of course, less than favourable reviews may pop up from time-to-time, and in those cases it’s best to regard those comments as valuable feedback and consider if they identify ways to improve your process or customer service.
There are a number of places online where you can list your business and start getting online reviews. Google Business Listings, your Facebook page, and Yelp are great places to start.
As an added bonus, testimonials or quotes from customers can be a great source for website content.
3. Set Up a Simple Website
Your website is the home base for your business, the place people expect to find if they hear about your company through word of mouth.
It should answer the common questions people will have about your company and make it easy for them to sign up or get in touch and become your client. Keep it simple and it will be effective.
You most likely have all of the information you need to set up a website (written down, on a flyer, in your head), so put aside some time to gather all of that valuable content into one document and you’ll be ready to go.
You can start out by building a simple website with a free platform like Wix, which makes it easy for just about anyone to put together a small website.
If you’re ready to do something a little fancier, there are excellent, affordable platforms that allow you to make an impressive website without having a lot of technical skills. We recommend that you check out Squarespace and WordPress. You can also look for a web developer to help you out.
For in-depth information on what goes into making a really awesome website, check out Why Your Field Service Business Needs a Website.
After all, think about your own experience searching for a product or service provider—you probably started your search online.
Starting a Facebook page, setting up your business for online reviews and crafting a simple website are all great and simple ways to establish your business online. After all, think about your own experience searching for a product or service provider—you probably started your search online. The easier you make it for people to find you, the more likely you are to win their business when they’re searching for the service you offer!
Is your business online? If you have a favourite online platform or strategy, please share your experience in the comments below!