As a landscaper, you can use a website to bring in new clients, facilitate booking, receive payments for existing clients, and build an online presence. But buying a domain and only having a home page won’t get you there. A good website takes some effort, but it’s always worth it.

We reviewed some of the best landscaping websites we could find to gather tips, advice, and best practices for anyone making (or improving) a site for their landscaping business.

1. Explain what you do

Offering detailed service information on your site goes a long way. It’s not enough to simply say that you provide landscaping services.

Instead, you should make sure to highlight all the different jobs that you can do and then go into detail. This is especially critical if you specialize in niche services, like residential and commercial retaining walls, for example. This will help you show clients that you can meet their needs and it will give you a leg up in search results.

Salisbury Landscaping clearly outlines the services they offer, and what each service includes. Plus, the reader can click through and learn more about specific offerings.

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How to improve your website:

List and differentiate all the different services you offer and when you offer them if they are seasonal. For example, front and back yards, different design methods, hardscaping, and add-on services.

2. Make your web design stand out

A big part of your business is aesthetics. Your website should reflect that. Using animations, high-quality photos, and interactive features can make your landscaping stand out from the rest and show your clients that you know what you’re doing.

Northwestern Landscape & Design incorporates these elements to make a polished and sleek website that has a professional look and feel.

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3. Highlight high-profile exposure

If you’ve been featured in a popular landscaping or design magazine or by a news outlet (even if it’s local), then make sure your clients know about it.

After being featured in CBS, Voyage LA, and Architectural Digest, Robinson Environmental Design made a point of adding a section to their site to link to their mentions.

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How to improve your website:

Add a section on your website to highlight any high-profile reviews or accolades that you’ve received. If you don’t have any noteworthy mentions, consider sharing notable awards and certifications.

If you’re trying to build your exposure, you could send high-quality photos into your local newspaper homes section to start. Another option is to send photos of your top projects to design publications.

Sharing your projects on social media and tagging publications, tools and products companies can help you gain some exposure as well. Don’t forget to update your website as you get more exposure.

4. Build trust from the get-go

It’s likely that new visitors will leave your website if they don’t find trust indicators quickly and easily. Trust indicators can include things like your license numbers, address, phone number, client reviews, and awards.

High Tech Landscapes Inc. has all kinds of great trust indicators on their website site, including an entire section with their all of their license numbers.

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How to improve your website:
Be upfront about your license numbers, contact information, years in business, employee names, certifications and education, and awards. This shows your prospects and clients that you’re legitimate and trustworthy and helps instill a lot of trust.

Make sure they’re visible––don’t try to hide them on a low traffic webpage. We suggest keeping them in your footer, or include a page in your navigation bar that’s specifically devoted to trust indicators.

5. Design your website to attract your target audience

If you have a specific target market in mind, make sure that your website allures them. For example, if you want to target high-end clients who have upscale landscaping needs, then include photos of high-end client properties, and keep your font and images tidy and professional.

Envision Landscape Solutions’ homepage showcases a big, beautiful and sophisticated property. The photo communicates that they cater to upscale homeowners.

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How to improve your website:

The objective is to use images, fonts, and before and after photos that showcases your ideal client’s values, and mirrors their lifestyle.

If you’re unsure about who your target demographic is, look at your invoice history, look at what neighbourhoods you service the most, the average cost of your jobs, and the main point of contact on each account. Think back on who those clients were and what their business preferences were when you worked with them. Reflect these nuances on your website.

6. Promote low-season services

Make an effort to talk about the services that you offer during the low-season. It helps clients get a good overview of what you can do for them all year round, which can convince them to hire you over your competitors. Few people want to search for different providers for every single service they need to get done.

For example, Hickman Lawn and Landscape LLC highlights snow removal right on their homepage. This gives their clients a great idea of what they do in the quiet months, and it opens up opportunities for local clients who are looking for snow removal providers in the winter. It’s great for SEO!

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How to improve your website:

If you offer services that are specifically offered for the seasonal periods, or can adapt your services for seasonal periods, then talk about them on your website.

For example, if you do fall yard cleanups, fertilization, lawn and garden care, pruning, property maintenance, or winter snow removal, then make sure you include them in your service list. Don’t be afraid to get specific and explain exactly what you offer for each seasonal service.

Don’t forget, you can still advertise services that you subcontract out to other businesses. The objective is to market as many services as possible.

7. Show off your reviews

Reviews are a big factor in whether a client chooses to go with you or another landscaper. That’s why they should be easy to find on your website.

Bonilla’s Landscapes. Inc. features ratings and reviews from some of the most recognizable review platforms right on their homepage. Having this information front and center ensures that clients won’t miss it.

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How to improve your website:

Feature your best reviews and ratings on your website so that clients can see them without having to look for them on their own. Consider putting them on your home page, in your footer, or in the navigation bar.

If you don’t have a lot of reviews, consider asking clients testimonials instead! You can use widgets from your favourite customer rating platform and embed it on your website to ensure things stay clean.

8. Build a brand

Your brand is made up of everything from your fonts and colors to your mission and values. Visually, you want your brand to be recognizable, unique, and relevant to your business. Making sure that your site reflects this helps clients see you as professional, relatable, and legitimate.

EZ Lawn & Landscape has a recognizable logo and colors that make their website stand out, while appearing relatable to a younger audience. They chose to include a chatbot on their website, which helps showcase that their brand is customer-focused.

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How to improve your website:

Use our helpful branding toolkit to get your business branding off the ground. Once you’ve got everything in place, you can apply it to your website by using custom formats, text, colours, and images.

Aim for a uniform look across all your pages, and don’t forget to add features that showcase your brand values (like customer service attentiveness, for example) such as chatbots or online booking software.

9. Communicate your mission and values

Highlighting your company’s mission and values is what sets you apart from your competitors. It also helps build trust by suggesting that you’re honest and upfront about who you are.

You might think that your mission and values don’t make a difference, but they can be a deal breaker for some prospects. Some people might choose you because they relate to you, or they want to participate in your mission.

Genadek Landscaping and Excavation Inc. built their mission and values right into their homepage, making them impossible to miss. This ensures that clients can learn what’s important to their business from the very beginning.

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How to improve your website:

Narrow down your values and mission to your biggest priorities as a company. If you’re stuck, consider options like giving back to your community, donating money to a special cause, hiring specific people for your workforce, or believing in certain values.

This information doesn’t have to be on your homepage, but it should be easy to find and clearly explain what is important to your business.

10. Offer extras, like credit card payments and financing

The easier it is for your clients to pay for your services, the more likely they are to choose you for their landscaping needs.

Offering credit card payments or going the extra mile by offering financing can add convenience and flexibility to your customer service offering. It will help you look more professional by adding a full-service feel to your business, especially since some landscaping jobs can come with big costs.

Green Side Up offers financing to clients through Financeit, which helps clients get loans for larger landscaping jobs.

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How to improve your website:

Start by setting up an easy payment option for your clients. Great options include e-transfers and online payment options, such as Jobber Payments.

Look for something that allows you to securely vault your client’s credit card so you can automatically charge them upon consent. You can also use card readers in the field to easily accept payments too.

Consider setting up a financing account with companies like FinanceIt, or other smaller local partners you choose to work with.

Don’t forget to advertise these features on your website, either by including a link to your client hub, or by including your financing partner’s widget.

11. Keep it clean

Find a balance between having enough information to make it easy to understand without being overwhelming. Too much clutter can make important information hard to find, which might deter prospects.

Keeping your website clean and well-organized, like Lovell’s Landscape Management Inc. does, will help clients to find what they’re looking for without having to search around.

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How to improve your website:

Decluttering your website isn’t an easy task. Consider taking a step back and looking at your website and ask yourself “is the information on my website meaningful and useful for prospects and clients?”

If the answer isn’t “yes” to each component of your website, then consider removing non-critical information.

12. Optimize for search engines

Search Engine Optimization (SEO) is what makes you show up in search results when your prospects turn to Google to find a landscaping professional. Using key terms related to your landscaping services and your location increases your chances of showing up on the first page of a search result.

If this information is only located on one page of your website right now (like your contact us page), then make sure you edit multiple website pages to include it.

How to improve your website:

Place your location and contact information in key text areas such as the footer, headlines, and body text on various pages.

Go a step further by thinking about key concepts and words your prospect might use to try and find a landscaping professional online and include those on your website too.

If you aren’t sure where to start with SEO, read through this resource on SEO basics for contractors.

13. Include before and after photos of your best jobs

Before and after photos are an excellent way to show potential clients what you do. When it comes to promoting your business, don’t just tell your customers what you do—show them.

Showcasing the changes you have made to a property is an excellent way to get a prospect on board. If you can include the names of the team members who completed specific projects, then you can add a personal touch that might improve trust in your business.

Plus, you’re able to show your range of expertise for projects that are large, difficult, small, or visually pleasing.

How to improve your website:

Use Jobber’s Before and After Photo tool to build your very own before and after marketing materials.

Put these photos on your website in a portfolio section, on your testimonial page, or on social media. Don’t forget to explain a little bit about the project, how you tackled it, what team members were involved, and a client testimonial to cap things off.

Interested in making your day-to-day a lot easier?

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