The cleaning industry changed in 2021, and we’re here to explore those changes with you. These residential and commercial cleaning trends can show you what’s happening in the industry and how to stay ahead of the curve.
Let’s go through cleaning statistics and trends that will shape the way you do business in 2022.
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What industry is cleaning services?
Residential cleaning businesses are part of the home service industry. This industry also includes any business that visits a customer’s home to provide service, like lawn care, plumbing, and HVAC.
Commercial cleaning companies serve other businesses, so they’re often considered part of the janitorial services industry.
10 cleaning industry statistics
How’s the cleaning industry doing, anyway? Find out with these commercial and residential cleaning industry statistics:
- The cost of home services rose 9.4% in 2021. (Jobber)
- In 2021, 10% of all cleaning jobs were contracts rather than one-off work. (Jobber)
- Cleaning industry revenue grew 14% in 2021. (Jobber)
- The cleaning industry has grown 6.6% every year since 2011. (Brandon Gaille)
- The residential cleaning market is expected to be worth $40.38B by 2025. (Franchise Help)
- 80% of households are expected to use residential cleaning services by 2024. (OneDesk)
- The global commercial cleaning market could reach $468.2B in revenue by 2027. (Grandview Research)
- Residential cleaners’ hourly wages are $9.31–18.82 per hour, or $19,370–39,140 per year. (U.S. Bureau of Labor)
- Commercial cleaners’ hourly wages are $9.80–22.54 per hour, or $20,384–46,883.20 per year. (U.S. Bureau of Labor)
- There will be 236,500+ new janitorial jobs in the United States by 2023. (U.S. Bureau of Labor)
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Is there high demand for cleaning services?
Cleaning service industry growth is consistent, and services are always in demand.
Residential cleaning industry trends show 20% growth year over year, with 80% of households being expected to use house cleaning services by 2024.
The commercial cleaning industry is expected to hit more than $468B in revenue by 2027. That’s a 51.67% increase over the market’s $308.7B value in 2020.
10 cleaning industry trends for 2022
These are some of the latest commercial and residential cleaning trends you can expect to start or continue in 2022:
- COVID cleaning: Cleaning business owners are continuing to offer certified sanitization and disinfection services to keep clients safe and reduce the risk of illness or outbreak.
- Special services: More and more cleaning businesses are adding custom, specialized, or add-on services like laundry and carpet cleaning to better meet their clients’ needs.
- Cost cutting: Business owners are trying to save money by buying items from their cleaning business supplies list in bulk, or investing in higher-quality supplies that can be replaced less often.
- Supply chain issues: Cleaning businesses all over the world are dealing with rising prices and having a harder time getting supplies and equipment. This is one of the more negative cleaning business trends, and it’s hard to say when it might improve.
- Staffing issues: Cleaning companies are turning down business, waitlisting new clients, or canceling regular customers because they don’t have enough cleaners to meet demand. Some businesses have an easier time hiring cleaners when they offer a higher cleaner salary.
“One of the changes I’ve noticed is the need to increase wages.”
—Nadine Spring, eMaids of Atlanta
- Price increases: Rates for cleaning services are rising to help offset extra costs like labor, overhead, fuel, and other expenses. It’s important to keep an eye on market costs, raise service rates accordingly, and communicate the price increase to customers.
- Online marketing: Many businesses are continuing to invest in cleaning ads on social media and search engines, including Google’s Local Services Ads.
- Sustainability: Trends in cleaning products are to reduce plastic waste, buy reusable products, or use supplies made from recycled materials. Cleaners are also using green cleaning products from brands like Seventh Generation, Grove, Juniperseed, and Branch Basics.
- Technology: Cleaning companies are exploring technology and automation like cleaning business software to help manage quoting, scheduling, invoicing, and client relationships.
- Employee care: Happy cleaners are loyal and productive cleaners—and they stick around. That’s why some cleaning businesses now offer paid vacation, health benefits, and other perks. They also focus on creating a positive experience and training cleaners so they’re more confident in their work.
READ MORE: Is it worth starting a cleaning business?
Cleaning business opportunities
2022 is your year for growing your cleaning business, with many opportunities for cleaning business owners:
- Niche services: Give your clients something nobody else can. For example, offer different types of cleaning services that competitors don’t. Or, if you really want to stand out, include ready-made meal delivery as part of your residential cleaning service so clients can come home to a clean house and a hot dinner.
- Cleaning contracts: Cleaning contracts and repeat clients help you predict what future cash flow will look like and plan operations accordingly. Learn how to get cleaning contracts, then go after more contract clients for long-term repeat business.
- Professional development: Find out how to grow your business and become a more confident business owner with cleaning business resources and events like Jobber Summit.
- Online presence: Use social media advertising and search engine marketing to promote your cleaning business online. While you’re at it, make sure your cleaning business website is designed to help site visitors become paying customers.
- Higher prices: If you didn’t raise your prices in 2021, now’s the time to do it. You’ll need to know how much to charge for house cleaning if you’re in the residential market, or do some research on commercial cleaning prices if your clients are other businesses.
- Business software: Organize your operations and stand out from competitors by using cleaning business software like Jobber. It’ll also give you more time in your day to work on your business instead of in it.
- Online payment: E-payments are becoming a more common way to pay in the cleaning industry—in fact, 82% of Americans used online payments in 2021. Use credit card processing tools like Jobber Payments to help your clients pay their invoices, fast.
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Threats to the cleaning industry
Not all office and house cleaning industry trends are positive. Watch out for these threats to the cleaning industry that might make trouble for your business:
- Rising costs: You’ve likely noticed overhead costs rising and delivery timelines getting longer, especially when it comes to supplies. One way to cut costs is to trim your list of cleaning supply vendors, and try to get bundles or deals by switching to just one or two providers. Your supplies may not arrive faster, but they could be a lot cheaper.
- Stiff competition: There are plenty of other cleaning companies out there who offer the same services and benefits as you. Find a way to stand out and give your clients something extra that they can only get from you.
- Employee shortages: We’re in the middle of The Great Resignation, where workers everywhere are leaving their jobs for better ones. Keep up by offering great compensation and benefits, having a solid hiring process, and working hard to keep your employees satisfied.
- Personal safety: Your clients are worried about their safety, and they need reassurance that your work will help keep them from getting sick. Focus on improving sanitization and maintaining high indoor air quality—and tell your clients you’re doing it.
- Current events: It’s tough to keep up with changing worldwide regulations that affect your work. That’s why it’s important to set flexible goals that are specific, measurable, achievable, relevant, and time-bound (SMART). And most importantly, remember that plans can change at any time—always be ready to pivot.
“You need to focus on the business, make different plans, have flexible SMART goals.”
—Judith Virag, Clean Club Calgary
READ MORE: How to get clients for a cleaning business
What is the future of cleaning?
Whether it’s for homes or businesses, cleaning will always be a necessary service. There are always new trends in the cleaning industry, so you need to be ready.
And with this list of residential and commercial cleaning industry trends, you will be.
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