You’ve probably come across a ton of different flyers and advertisements in your daily life, but have you ever paid attention to why some stand out and others go straight into the recycle bin?
As someone running a house cleaning business, generating high-quality leads is one of your biggest priorities, but it’s also one of the most challenging. Flyers and print advertisements are a popular way to spread the word about your services, but only the best ones will turn homeowners into paying clients.
From the type of flyer you use to what you put on it, cleaning service advertisements should be just like the homes you service—clean, crisp, and clutter-free.
What is a cleaning service flyer?
A cleaning service flyer is a print advertisement that you use to promote your cleaning service business. They can take on a variety of forms, including:
- Door hangers
- Tearaway posters
They are usually delivered either in-person to individual homes or through direct mail to specific neighborhoods.
You can also place them on community mailboxes and on bulletin boards in town halls and grocery stores.
Do flyers work for cleaning service businesses?
Cleaning service flyers are like other cleaning advertisements in that they have both direct and indirect benefits to your business.
How effective they end up being really depends on how well they are designed and distributed.
But, they have the potential to be one of the most useful tools in your marketing strategy.
When done well, cleaning service flyers can:
Bring in new leads
Cleaning service flyers can directly impact your business by bringing in new leads. These are people who contact you through a door hanger, postcard, or tearaway flyer.
Pro tip: ask your new customers how they heard about you so you can directly connect them to your flyer campaigns.
Once you get a new lead, you can use Jobber to schedule an appointment and provide them with a detailed quote to hook them in. This type of flow can keep your leads organized, and open up opportunities for you to upsell add-ons and packages that you offer.
Build brand awareness
Not all the people who see or receive one of your advertisements will need your services.
But, by getting your name out there, there’s a chance they might call you in the future or pass your information along to a friend or relative.
Introducing your business, sharing your mission with your community, and offering promotions can help getting people familiar with your name, and build up a platform.
While some flyer drops might not have an immediate payoff, they can bring in new customers down the road.
Showcase specific marketing promotions and campaigns
This will help you to gauge the success of your flyers and postcards, and it will also incentivize potential clients to give you a try.
Clean Club Calgary can keep track of their flyer drops using an employees name.
If they ask their leads how they heard about their business, and they share a specific employee’s name, they know that this flyer drop is indeed working!
What should I put on a cleaning flyer?
Every cleaning service flyer should have the following information:
- Your business name and/or logo
- Your contact information, including phone number, email, and website
- A brief explanation of your cleaning services or specialties
But those are just the basics. You can also include things like:
- Your brand colors
- You mission statement
- Special services for your community members in need
- A clever tagline
- An image
- A special offer or discount
- Whether you offer free quotes or consultations
If there’s something different about your cleaning business, you should mention that too.
For example, if you use eco-friendly cleaning products, specialize in move-in/move-out cleaning, or offer home organization services, you may want to highlight it.
Pro tip: Don’t include specific prices for your cleaning services, as they may vary depending on a client’s home and needs.
The most important thing to remember is to keep your cleaning service flyer straightforward and to the point. Don’t clutter it with a comprehensive list of your services or too many pictures.
Only include the most important information that will convince your customer to hire you over the competition.
You only have a small amount of space to work with, so keep it simple and visually appealing to make it eye-catching and easy to read.
Top-notch flyer examples
Your house cleaning flyer should strike a balance between the perfect amount of information and a visually pleasing design. Including too much information will make it look cluttered and messy while ignoring graphic design will make it bland and easy to ignore.
Take a look at these great cleaning flyer examples to get a feel for what will work for you.
1. Jobber’s tearaway flyer template
Tearaways can be straight to the point or fancy, depending on your preference. A great tearaway is easy to read, lists basic services upfront, and highlights your contact information.
This example also encourages potential customers to use online booking, which can be helpful for busy parents and professionals.
Since they’re typically posted on community bulletin boards, you don’t have to worry as much about colors or eye-catching images. Instead, think of it more as a way to cast a wide net in your community as opposed to targeting specific streets or homes in your service area.
You can always try adding colors, pictures, and a logo if you feel like getting creative, but it’s OK to keep things basic with tearaways when you’re just getting started.
Tearaways are the least expensive option since one flyer has about 10 tearaway tabs that potential clients can take. Jobber’s tearaway template is free to use, all you have to do is customize it and print!
Ready to start making your flyers?
Try tearaway right now! Jobber’s free app helps you design simple flyers that you can print and post right awayStart growing your business
2. Maid For You LLC
Maid For You LLC created these fantastic door hangers to target a very specific market: their clients’ neighbors. This flyer has just the right amount of information:
- a great tagline
- contact information
- a call to action
It also makes a compelling reason to contact the business because it suggests that your neighbours already use Maid For You cleaning services.
The design is eye-catching without being overwhelming, so it looks professionally designed and will be sure to get noticed for the right reasons.
These can be a great way to target homes in areas you already work in.
Door hangers typically need to be made through a professional printing service, like Vistaprint or a local print shop.
Pro tip: Jobber’s Mailchimp integration allows you to create, set it, forget it, and print it services for all your flyer and door hanger needs.
Door hangers offer be a good way to keep costs relatively low while still targeting individual homes. You can make them match a flyer or postcard drop, like Maid For You has done in the example below.
3. Clean Club Calgary
Clean Club Calgary retargets their existing customers with flyers to encourage returning clientele. They offer 15% off to existing customers when they bring on or refer them business.
This is a really smart approach because retaining customers can save (and make) you money.
It’s significantly less expensive to retain customers than to spend money bringing them on board. With this approach, they spend less money bringing on more customers who will trust their business.
Plus, it encourages customers to become repeat customers because they get a reward when they do.
This postcard example shines for a few different reasons.
- It’s personalized with the homeowner’s name and a welcome message
- It offers an initial discount, and a discount for continued service
- It lists core services without going into too much detail
This example also includes a photograph that makes its purpose obvious and easy to understand.
Some postal and print services offer both postcard design and distribution and will offer mailing lists for you to purchase as well.
While postcards have a lot of reach, they’re also expensive. Direct mail, especially when it’s personalized, can be pricey. So, if budget is a concern, you may want to go with something that has lower print and distribution costs.
Pro tip: Like the idea of postcards but looking for something less expensive? Digital postcards save on print and distribution costs while still getting your message across to clients!
Generating leads with cleaning flyers
Whether you choose to focus on one type of cleaning flyer or you give all three a shot, your main goal should be to bring in new leads.
Keep your messaging simple, work within your budget, and experiment with different flyers to see what works for you.