15 Great HVAC Websites (+ How to Make Yours Better)
A good HVAC website doesn’t just show customers what you do. It proves you’re a trusted HVAC contractor and convinces new customers that they should work with you.
See what the best HVAC websites are doing right. We’ve listed 15 real-life HVAC websites and how they turn visitors into customers.
Then, keep reading for tips on improving your own website.
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1. Guin Service
Guin Service uses the two colors in their logo design all across their website. Using these colors for their backgrounds, buttons, and fonts makes their site eye-catching and memorable.
They even include an image of a service van that’s decorated with their brand colors.
To turn visitors into HVAC leads, Guin includes an orange button at the top of their homepage. The button draws people’s eyes, making it easier to schedule a service online.
2. Greenwood Heating
Greenwood Heating’s homepage uses a photo of a smiling crew member. The photo shows that Greenwood Heating has a friendly team.
The headline on top of this photo states the company’s unique selling point (their years of experience and reputation). Paired with the photo, this headline makes the company look very trustworthy.
For your homepage, use a photo that represents your company—whether that’s a technician who’s laser-focused on a furnace repair, or the founders chatting with a cherished customer.
3. Heath Mechanical Services
Heath Mechanical Services offers four contact methods at the top of every page: email, text, phone, and a “Schedule Service” button that leads to an online booking form.
When they’re ready to contact the company, visitors can choose whichever method is the most convenient for them.
Heath uses different colors for the contact buttons, which makes the buttons stand out and helps visitors pick the option they’re looking for in a quick glance.
READ MORE: Building an online presence for your business: 4 low-cost steps
4. Hargrave Heating
Hargrave Heating & Air Conditioning gives their website visitors an easy way to book an appointment or get a quote.
When you click on any “Book Now” CTA button on their site, it leads you to an online work request form.
This request form, made in Jobber, lets visitors fill out their contact information and details on what sort of HVAC services they need:
This way, potential customers can book work without having to phone or email the company.
5. Guest Plumbing & Heating
Guest Plumbing & Heating has social media links at the top of their website. Customers can visit their Facebook, Instagram, LinkedIn, and YouTube pages from any page.
This is great for visitors who aren’t ready to book services yet—or who want to see proof that Guest Plumbing is a trustworthy company.
Guest Plumbing’s phone number and contact form button also appear in the top banner for visitors who are ready to book a service immediately.
READ MORE: 7 ways to use social media to build customer relationships
6. Lozier Heating & Cooling
When visitors land on the homepage of the Lozier Heating & Cooling website, they can instantly click on the HVAC service they want without scrolling down.
Then, a paragraph appears to explain how Lozier provides each service.
Clickable icons help visitors get the information they need faster than other websites—without looking around and getting lost.
Plus, each of these sections has a link to a separate page that offers even more detail about the service.
7. Strand Brothers
People in Texas searching Google for “ac repair austin” will find the Strand Brothers’ air conditioning repair page at the top of search engine results, underneath the ads.
Strand Brothers uses search engine optimization (SEO) on their AC repair page to appear higher on the results of Google, Bing, and other search engines.
The main headline of the page has “Air Conditioning” and “Austin,” which tells every search engine that the page should show up in local searches with those terms.
Beyond a good HVAC SEO title, the page is packed with helpful content, showing visitors what kind of support they can get from the company.
Strand Brothers even suggests ways that a potential customer could fix their own common HVAC problems.
8. Taunton Trades
Taunton Trades proves they do great work by showing past jobs on their Work page. The Work page is a library of case studies that shows over a dozen projects they’ve completed.
Each case study has plenty of high-quality photos from the jobsite, proving to potential customers they’re professionals.
9. Ignite Heating
Ignite Heating shares their story, mission, and values on an ‘About’ page. This page explains how they founded the company and includes a family photo. The photo shows customers that Ignite Heating values family.
Telling your company’s story helps potential customers connect with your business. It shows that you care about more than making money.
At the bottom of the page, there’s a photo gallery of the Ignite Heating crew. Crew photos help visitors connect with the people behind the company—and show there’s a team ready to help them.
10. Davis Air and Heat
Davis Air and Heat dedicates an entire page to their customer reviews. Each review has the client’s name and the star rating they gave the company.
These reviews are evidence that real customers trust and love the company. With a reviews page, you can share that proof with potential clients simply by sending them a link to the page.
To keep those reviews growing, Davis Air and Heat includes a ‘Leave a Review’ button at the top of the page that lets clients write reviews on their Google Business Profile.
READ MORE: How to ask for and get positive online reviews (+ examples)
11. Estes Services
In the middle of their homepage, Estes Services uses a scrolling banner of review websites to show their great online reputation.
The banner shows icons from lead generation websites like Angi, business award organizations, and social media sites where they have high ratings from customers.
Estes Services also has a testimonials page that shows all their Google reviews from happy customers.
12. Evergreen Home Heating
Evergreen Home Heating & Energy uses a one-minute introduction video on their homepage to help visitors get to know the company and tell visitors why they should book their services.
In the video, the owner explains what his HVAC company does differently than competitors, how they run their site visits, and how they save customers money.
Evergreen includes a large play button to tell new visitors there’s a video, and the headline teases what viewers will learn from the video.
13. Dalco Heating and Air Conditioning
Dalco Heating and Air Conditioning puts their service discounts front-and-center on their website’s homepage.
Sharing special offers on their homepage gives potential customers a stand-out reason to choose Dalco over other HVAC contractors selling the same services.
In the same section, Dalco also includes a button users can click to find all their special offers.
14. Aviv Air Conditioning
Aviv Air Conditioning uses a slideshow on their homepage to show the different services they offer, special discounts, and announcements.
Like a digital billboard, this section can catch the eyes of customers with different HVAC needs. It also helps visitors learn what the company does without having to search for that information.
If you use this air conditioning website design idea, be sure to use a call-to-action (CTA) button on every slide. These buttons should take visitors to the page that’s related to the service you’re advertising.
15. Radiant Plumbing
To keep visitors interested in their website, Radiant Plumbing uses curved lines to separate sections on every page.
By sticking to their logo colors and keeping each section simple, Radiant Plumbing’s website stays both professional and attractive.
The website also looks and works great on mobile devices, which is crucial now that more and more customers are searching for services on their phones.
How to build an HVAC website from scratch
1. Register your domain name
Your domain name is the main link that your website uses (example: “dallastrustedhvac.com”).
Use a domain name registrar like GoDaddy to find a name and get it registered. Some website building services will help you set up your domain name while you start creating your site.
Remember: You’ll have to renew your domain name registration once a year.
2. Choose a website builder
No need to hire an expensive agency to create a professional website. Use a website builder like Wix or WordPress—they offer pre-designed website templates to get you started quickly.
3. Customize your HVAC website design
Once you’ve chosen a website builder, pick a template or theme that best suits your small business.
For example, if you want your site to look cozy and warm (to show what your heating services can do for a customer’s home), choose colors, fonts, and backgrounds that match that.
Then, customize your website’s design by adding your logo and crew photos to every page.
4. Add the essential pages
To make a helpful, functioning website, you need to build these pages:
- Homepage: Create a homepage that gives visitors the information they’re looking for as soon as they land. It should describe what your business does, what makes you stand out, and how customers can contact you.
- About: Your ‘About’ page tells customers about who runs your business and what your mission is. Include your experience, licenses, certifications, awards accreditations, company values, and beliefs.
- Testimonials and reviews: Use your testimonials page to share reviews customers have left on your Google Business Profile or social media pages.
- Contact: Create a page with all your contact information so customers can book your services or ask questions. Include an email address, phone number, and online booking form.
5. Create pages that help you appear on search engines
If you want more customers to find your HVAC website, it has to be optimized for search engines. That means that Google and Bing find your website helpful and trustworthy enough to push it to the top of search results.
Having an easy-to-use website helps, but you should also create pages that people are searching for. Those include:
- Service pages that describe what HVAC services you can complete.
- Location pages that help customers find you when they search for HVAC contractors in their specific city, town, or county.
- Educational articles that answer questions about their HVAC system problems, like “why is my furnace leaking water?”
READ MORE: More HVAC SEO tips to attract customers online
6. Track your performance with Google Analytics
Monitoring your performance with Google Analytics tells you how customers are finding you, and how many are visiting your plumbing website.
Sign up for Google Analytics, then add Google’s tracking code to your website to start measuring your results.
READ MORE: How to create a website for your service-based business
4 ways to improve your HVAC website
Want your existing HVAC website to look as great as the examples above? Follow these tips:
1. Keep the design simple
Keeping your website design simple makes it easier for potential customers to find the information they’re after.
To keep your design simple:
- Avoid stuffing too much information onto one page
- Break up sections of text using headers with larger font sizes
- Use clear labels like “services,” “about,” or “contact us” in your navigation menu
2. Make it usable on phones and tablets
Because many of your customers will find your website from their smartphones, it’s just as important that your website looks good on mobile devices.
To be mobile friendly, your website should:
- Automatically adjust to fit the screen size of any device
- Load quickly on mobile devices
- Have buttons and links that work when visitors tap on them
- Show all images that normally appear on a full-sized screen
3. Let customers request work easily
Add an online booking system or quote request form to your website. This way, customers can schedule an emergency repair or HVAC system assessment without having to pick up the phone.
Receiving bookings through a 24/7, online system frees up your time to perfect your customer service, complete more jobs, and catch up on administrative work.
You can integrate Jobber’s online booking system with your calendar, get instant notifications, and even manage cancellations or reschedules.
Once you set your availability and service offerings in Jobber, customers can select a date and time slot and book an appointment.
To help you stay in control of your schedule as you accept bookings from your website, Jobber lets you customize your online booking preferences. Here’s how:
- Choose the services your customers can book online, and show them what each service includes, how long it will take, and the estimated price
- Choose which team members are available for bookings and what hours they’re available
- Set your earliest availability and add buffer times between appointments
- Set a limit on how far you’ll drive between appointments
4. Show proof of your success
Putting positive reviews, testimonials, and awards right onto your website shows potential customers they can trust you to do great work.
Here are a few ways you can show this kind of social proof:
- Add quotes from happy customers onto your website (with their permission)
- List the star ratings you’ve received on review sites like Yelp and Angi
- Show before-and-after photos of your HVAC installations
- Display any HVAC certifications, awards, or accreditations you’ve earned
READ MORE: 10 Best HVAC marketing strategies to win new customers
Now you’re ready to design your own HVAC website. You can make a DIY site with services like Wix or Squarespace, or hire an agency or freelancer that offers website design services.
No matter how you build your site, use the HVAC web design elements in this article to attract more visitors, convince them you’re the best in the business, and book more work.
Want to go even deeper on this topic? Learn how to optimize your website for more leads and higher rankings on the Masters of Home Service podcast.
Originally published in April 2021. Last updated on January 19, 2024.